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Interpreted the innovative design aesthetics of OPPO products

  • October 7, 2022
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OPPO held a ‘Design in Tech’ workshop at the London Design Festival 2022. Zaha Hadid Architects Manager Patrik Schumacher and Royal College of Art Professor Rama Gheerawo gathered

Interpreted the innovative design aesthetics of OPPO products

OPPO held a ‘Design in Tech’ workshop at the London Design Festival 2022. Zaha Hadid Architects Manager Patrik Schumacher and Royal College of Art Professor Rama Gheerawo gathered at a workshop to discuss the combination of technology and design.

OPPO, the world’s leading smart product brand, hosted a ‘Design in Tech’ workshop at the London Design Festival 2022, of which it is one of the supporters. Interpreting OPPO’s innovative design aesthetic, the event emphasized its mission to enhance life through technological art. Patrik Schumacher, Director of Zaha Hadid Architects (ZHA), Professor Rama Gheerawo, Director of the Royal College of Art Helen Hamlyn Design Center, and design professionals composed of young talents spoke about the combination of technology and design while sharing their experiences. As part of the festival, OPPO hosted the OPPO Renovators 2022 exhibition, featuring the winners of the Renovators Emerging Artists Project and product designs.

OPPO presents its stylish products with the synergy of aesthetics and innovative technologies.

According to OPPO, the combination of technology and design brings together aesthetics and the basic needs of users. By combining technologies with elegant designs, OPPO transforms the latest technologies in recognizable details. The vision of “Technology for Humanity, Good for the World” represents OPPO’s response to the future of technology and design, and points to more than OPPO’s brand mission. OPPO Design spokesman Xi Zeng shared with attendees OPPO’s efforts to break the boundaries of innovative and elegant design. Xi Zeng said the dominant approach in OPPO’s product design process is “to strive for simplicity and elegance in design while overcoming all technical obstacles in detail”.

Design experts discussed the future of technology and design

OPPO and Zaha Hadid Architects (ZHA) will collaborate on the new OPPO headquarters project from 2020. ZHA Director Patrik Schumacher, who gave an inspiring speech in the context of the event, discussed ZHA’s design philosophy and presented his ideas about the relationship between people, technology and design. Schumacher stated that technology is a fundamental concept for the freedom and well-being of people and said that technology is the real dynamic that will move the world forward.

Professor Rama Gheerawo, one of the advocates of the inclusive design approach, spoke of the importance of this idea in the following words: “People’s response is a fundamental part of accessibility. This response is like the happiness you feel when you hold a smartphone with a comfortable, smooth touch; It is part of accessibility and inclusive design.”

Work by young artists on display at Renovators 2022

Launching the Renovators Emerging Artists project in 2019, OPPO aims to empower young artists around the world by creating a global competitive environment and encouraging them to innovate through art and technology. As part of the London Design Festival, OPPO hosted the Renovators 2022 exhibition at Cromwell Place. The exhibit featured works by the winners of the 2022 Renovators Competition, which ended in early September. After the workshop, participants also went to the exhibition space to see the work of young artists from more than 30 countries. The exhibition, which welcomed many visitors, fascinated the guests with the stylish designs of OPPO products and inspiring creative artworks. The artists who entered the exhibition by winning the Renovators 2022 competition had the opportunity to express their views on many topics such as smart living, low-carbon and environmental protection, traditional cultural heritage, technology, human and social development.

OPPO will continue to inspire young artists from around the world to overcome challenges and pursue their passion for producing.

Source: (BYZHA) – Beyaz News Agency

Source: Haber Safir

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