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We knew WhatsApp was working on something. paid subscription with advanced business features. However, according to WABetaInfo, Meta’s messaging app has not been gradually rolled out so far.
We knew WhatsApp was working on something. paid subscription with advanced business features. However, according to WABetaInfo, Meta’s messaging app has not been gradually rolled out so far.
It’s only coming to WhatsApp Business, as it’s a subscription with functions designed specifically for the commercial space. And at this early stage, he’s doing it among some members. beta program the application.
It’s also a new way of generating revenue, as we’ll see later if we broaden the vision of this movement a bit. WhatsApp has over 2 billion users but does not charge to use its main service.
WhatsApp Business users, who currently have a personalized business profile and tools to automate, reply and organize messages, two new features When subscribing to WhatsApp Premium.
private link. One of the benefits of the subscription will be to be able to create a personalized link to share with your customers in the format. wa.me/business.name this replaces the classic link with the phone number.
It should be noted that the personalized link will be available as long as the subscription continues. WABetaInfo explains that if you stop paying, another company can use it later. Also, the platform will only support one change every 90 days.
More connected devices. The second overhand advantage of WhatsApp Premium is the possibility to connect up to ten web devices in one multi-device account (not mobile phones), which is limited to only four web devices on free accounts.
This will be accompanied by the possibility of assigning a name to each connected device to facilitate identification. You will also be able to assign a chat to a specific agent and see which agents are sending messages from which device.
As we mentioned above, these are the only news coming with WhatsApp Premium, which has started distribution among some users of WhatsApp Business Beta. Regarding the price, It is not approved yet.
Delivering messaging to 2,000 million active users doesn’t come cheap. If not, let’s ask Telegram, who has had to resort to Telegram Premium to cover the server costs associated with its growth.
In case of meta app, this generates income through business services. WhatsApp Business charges if the company exceeds 1,000 messages in a month. Also, the app collects some data for business purposes and shares it with its parent company.
As we know, data is one of the most valuable treasures and therefore turns into money for the companies that own and use it. But that’s not all. According to the Financial Times, WhatsApp has a payment feature called WhatsApp Pay in some countries, such as India and Brazil, and allows you to monetize transactions.
With the premium subscription, the company led by Mark Zuckerberg will have a new source of revenue for WhatsApp. We’ll find out over time if more changes are coming. Rumors have been circulating in recent years States can take noticebut these expand over the months.
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On Xataka: WhatsApp communities: what they are and how to create them
Source: Xataka
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
