channel 24 decided to figure out what the problem was and asked for a comment Bring BeakThe influencer is the former co-founder of TikTok House, a home where dozens of bloggers share content together.
Ines Dzyuba
PR Marketing specialist
If the user had a Russian SIM card in the phone, there was no access to TikTok. If you remove the card and the VPN turns on, everything works and you can even stream videos. The same is true if the device has a SIM card from another country.
During the ban, TikTok is showing videos posted before February 24. Over time, such content ceased to exist. Therefore, as soon as a new video is posted on the profile, it gains additional relevance in the output and more often enters recommendations. This applies to everyone in general, not just Russian accounts. After all, these are the features of TikTok algorithms.
The second reason, according to Inessa Dzyuba, is that many Russian bloggers have moved abroad (to America, Europe or the Middle East). For example, one of the largest TikTok houses in Russia moved to the USA, restarted its work and now also creates videos in English.
When bloggers are abroad, their accounts are no longer considered to be in Russia. Their access to the network is not blocked and therefore they can again enter the trends of Europe, America and sometimes Ukraine.
– says the expert.
To capture a disappearing audience, bloggers follow popular content and hashtags and use them for promotion. Using this data, they can enter recommendations again. They also “follow the rules” of TikTok, where our bloggers are often banned. For example, when you post content about war, there is an 80% chance that the video will be removed and the activity will drop. Because such content is against the rules of this social network.
what to do with it
As with any content, you can choose to watch it or not. So videos from Russian bloggers can be simply ignored, scrolled and flagged. how interesting In addition, content filtering is based on settings such as the language set in the smartphone settings, so make sure the app understands that you are primarily interested in content in the Ukrainian language.
Ines Dzyuba
PR Marketing specialist
You have to remember that the way TikTok works, its recommendation flow is based on our interaction with the videos and indeed our preferences. So when we like videos, watch them a few times, or share them with our friends, the network algorithms will offer similar formats.
The “Recommendations for you” feed on TikTok reflects each user’s preferences. Content settings help you control the video clips you view in the app. The more you use TikTok, the better your Recommendations feed adapts to your interests, so the best way to keep your feed organized is to use the app, follow accounts you like, and like videos.