Samsung announces that it has opened up to bringing Tizen OS, the operating system mainly used in many of its smart TVs, to models from other manufacturers. This will shoot from what he did LG last week when it announced that WebOS would be coming to TVs made by third parties.

Samsung will license Tizen OS for use on smart TVs from other companies. Initially, he worked with Akai, RCA and other companies such as Bauhn, Linsar, Sunny and Vispera, who sell in Europe, Australia and New Zealand. Third-party manufacturers who will implement Tizen OS will not only use the operating system, but will also have access to services such as Samsung TV Plus, which delivers video and TV content via streaming. This is in addition to the Universal Guide for personalized recommendations and the Bixby voice digital assistant.

The moves by Samsung and LG could be an attempt to better compete with Android TV, Roku and Amazon Fire TV, as the market for commercial operating systems has long gone far beyond pre-installed software. because what ultimately gives them value is the ecosystem of services and applications around them.

Both Tizen and WebOS offer interesting options in terms of customization by allowing you to choose between several voice assistant-level options and having support for Apple Airplay, though not Google’s Chromecast. On the other hand, the search giant still has to deal with the internal competition generated by Google TV and Android TV, since most televisions and specific models, such as the NVIDIA Shield TV, still use the latter. Of course, Google is not going to sit idly by and is already pulling the strings to make all third-party devices work with Google TV.

Having more competition in this industry is good for consumers, especially in an industry that tends toward monopolies and duopolies like operating systems. However, perhaps more than one would prefer less “smart” devices than those yet to come or already in their homes.