Entering the world of social media for the past few months with the theme “Share yourself as you are”, be realbecame so famous in a short time that both Instagram both Snapchat like TikTokthe most basic feature of BeReal, the “front and back photo” function. he literally “deleted”.

According to a report released today, the next-generation social media platform, which has gained an incredible amount of users in recent months, is following its rise. reached 53 million users. However, according to the same report The number of regular users is negligible.. So how is this possible?

Everyone is downloading, no one is using

Sensor tower According to the data of the research firm called be realwith a steady growth of 2.25% per month since January, it had exactly 53 million users in September last year. Stop using the app between 48 hours and 1 week. Looking at the available data, some users log in to the application every few days, while others does not look at the face of the application for days or even weeks.

There is more than one reason why this new generation social media application, which has been growing rapidly since its inception, is so underused. The first reason is that the application is too simple and it is difficult to gain followers. The second reason is that Tiktok, Snapchat, and Instagram users recently With BeReal-style photography features. This ensures that users who use almost the same function on their social media platforms do not prefer BeReal.

Many social media experts agree that BeReal Claims it could be shut down by the end of 2023. Experts think that taking over the main feature of BeReal by other applications will mean the end of BeReal.