It is Tatilbu that provides enjoyable vacation experiences in unique climates and valuable tourist destinations; Became the silver sponsor of Turkey’s Leading Entrepreneurship and Technology Conference WebrazziSummit 2022. Deputy General Manager Ömer Barış Nefesoğlu delivered the session speech on behalf of Tatilbudur, discussing the changing holiday trends and digital transformation of the holiday during the pandemic period. In his speech, Nefesoglu said: The habits and expectations of vacationers have changed. While the share of young people in the reservation is 30 percent, the share of families with children is around 40 percent. Young people want to have fun, discover and spend a holiday with last minute plans. The advertisements they see on the social media channels, which are widely used, trigger the holiday behavior of young people.” said.

The pioneer of the tourism industry in Turkey is Tatilbu; With more than 500 agencies and more than 2,500 holiday advisors in 56 provinces, it mediates for 1 million hotel guests in their pleasant holiday plans. With 50 million visitors and 140 million views on its website, the brand receives 2 million calls in its call centers and contributes to the organization of national and international holiday plans. In its 25-year growth journey, Tatilbudur experienced rapid growth and became one of the successful names in the industry; WebrazziSummit, which entered as a silver sponsor, evaluated the tourism sector in 2022. Ömer Barış Nefesoğlu, deputy general manager of Tatilbudur, delivered the speech of the session. Referring to the development of the tourism industry over the years, he explained how the pandemic, which affected the entire world and all sectors, affected the tourism industry, new holiday trends and the digital transformation processes of the holiday.

The tourism industry quickly adapted to the pandemic period: hotels were ready for the rules

Expressing that the diversity in holiday types has increased during the pandemic process, with crowds, hygiene and economic issues at the forefront, Ö. Baris Nefesoglu; He stated that the number of international holidays has fallen sharply and that camping tourism and tourism with special concepts has increased. He stated that all-inclusive concepts, which have a large share in tourism in Turkey, are also preferred in line with the pandemic conditions. He noted that while there was a decrease in the effect of crowds on transport-oriented cultural tours, the tours were organized in accordance with the pandemic conditions.

The number of people making vacation plans is increasing: singles to carnivals and concerts, married to Spa and Sea-Sand Concept vacations

According to Nefesoğlu; The number of people who have gone on holiday in the past 1.5 years and the number of people who are considering going on holiday in the coming period are increasing day by day. The cancellation trend due to the pandemic has declined. While the popularity of sea and beach holidays is increasing in every summer season; Alternative vacations such as cruising and camping are less preferred. Single guests tend to go to carnivals and concerts, while married guests tend to spas and sea-sand tourism.

Women are more sensitive and loyal in selecting agents, young adults take cheap and unplanned vacations

While seaside and beach vacations are popular for all segments of the year, it’s much more prominent for those between the ages of 34 and 45. Budget continues to be a prominent factor in vacation planning. As in the previous period, the tendency to search the Internet for various vacation opportunities and options is at the top. Women are more sensitive and loyal when it comes to choosing a travel company/agent; At the same time, holiday diversity is more important to them. Young people, on the other hand, are more inclined to act spontaneously and choose the cheaper travel company.

The industry is growing, there is a significant increase in holiday rates from women to women

The habits and expectations of vacationers have changed. While the share of young people in the reservation is 30 percent, the share of families with children is around 40 percent. Young people want to have fun, discover and spend a holiday with last minute plans. The advertisements they see on the social media channels, which are widely used, trigger the holiday behavior of young people. 8 out of 10 people book online. Women’s shopping behavior is influenced by their past experiences, and the highest brand loyalty is seen in women aged 34-45.

Adults on vacation to rest and relax

The main connotations of the holiday are still resting, relaxing, clearing the mind and breathing. On holiday, body and mind come to rest, which brings balance and happiness. With the approaching summer season, the first type of vacation that comes to mind is the “sea, sand, sun” vacation. There are people who feel tired, especially because of the consequences of the pandemic and the economic crisis. While some adults associate comfort with comfort and 5-star hotels, others talk about getting away from the city, spending time in nature and tent vacations.

Single Adult Escape Ticket Holiday

Holidays are looked forward to all year round as they provide an escape ticket from all daily responsibilities and sources of personal and social stress. Working women, struggling with children, housework and working life at home, want to be ‘princess’ and receive only service. For single adults living with their families, vacation is an escape from home and the rules.

A passion for discoveries always sparks interest

Being on holiday in a different place and having a different experience are part of the general expectations. Sometimes this discovery can mean an inner journey, being alone with yourself, listening to yourself and doing nothing, especially for employees. Those who want to explore new places, especially those who are single or do not have small children, can now opt for cultural trips or abroad with the end of the pandemic.

For teenagers, vacation means fun

It can be said that especially young people who are unable to socialize and spend time at home and in confined spaces during the pandemic are bored and looking for entertainment and excitement. For this reason, many young people want to engage in activities, socialize, have fun and, on the contrary, get tired during the holidays. In contrast, families with young children tend to focus more on their children’s fun and happiness. Giving children a new experience and entertaining them also gives parents satisfaction. When the kids are having fun, the parents are happy too.