What are the predictions for 2023 for the digital world
- October 14, 2022
- 0
The first global report that comes to mind when it comes to digital statistics is We Are Social; Prior to its Q4 2022 report, it published a 237-page
The first global report that comes to mind when it comes to digital statistics is We Are Social; Prior to its Q4 2022 report, it published a 237-page report detailing the trends that will shape its marketing activities for 2023 and its predictions about the digital world.
IQUEEM founder Berkun Meral explained the prominent items for you so that you can quickly see the trends of 2023 and keep a close eye on the forecasts.
1. By the end of 2023, almost two-thirds of the world’s population is expected to be online.
It has been 30 years since the first website came into our lives and in that time more than 5 billion people have been involved in the online world. It is estimated that by the end of next year the internet will reach about the same number of people as television. Today there is a TV audience of 5.41 billion people. These two numbers are expected to be nearly equal in the next 18 months as internet users continue to grow much faster than the global TV audience.
Although the number of online connections continues to increase, there are still obstacles around the world that make online connection difficult or impossible.
2. The time we spend on the internet does not change; content changes.
Internet users spend 40 percent of their waking hours online during the day. While there has been no significant increase in time spent on the internet in recent years, we are seeing a transition between different digital activities in the use of time. This shows that in 2023 digital platforms will be important to keep the user on the platform and provide lasting value to users.
3. What is the future of the NFT world?
One of the most prominent topics of recent years has been NFTs. Research shows that most people now know about NFT. Research by GWI Zeitgeist shows that more than 2 in 3 internet users of working age have at least heard the term now. The same research also says that less than 3 in 10 people actually know what an NFT is.
As the prominence of NFT grows, data shows that its popularity and transaction volume have declined. According to data from NonFungible.com, the number of portfolios trading NFT each month has fallen by more than 80 percent since its peak in December last year, with fewer than 200,000 portfolios trading NFT in the past 30 days. Also, the combined monthly value of NFT transactions has fallen by more than 90 percent since its peak in September 2021. It is also said that this is speculation and fraud in buying and selling. If it is desirable to see NFTs live up to their potential in 2023 and beyond; In particular, it is recommended to stay away from fraud and innovations and focus on the advantage.
4. What’s happening in the game industry?
Working-age Internet users spend more than an hour a day playing games on a game console, not counting the time they spend playing games on other devices, such as smartphones.
Analysis of ActivePlayer; It shows that Roblox sees about 200 million monthly active players and Minecraft attracts their user base with 170 million monthly active players. Looking at the demographics of video games, they remain popular across all demographics. For example, nearly two-thirds of women aged 55-64 say they are gamers.
5. How are social media platforms developing?
As TikTok continues to increase its power among social media platforms; Rumors of Facebook’s death continue this year and every year. However, Facebook retains its third place. The most common saying is that young people are leaving Facebook. Looking at the global data, we see that in June 2022, 1.35 million young people saw more Facebook ads than in April 2022. In other words, Facebook’s global teen user base continues to grow.
Other highlights from the report are as follows:
TikTok reaches more than 1 billion people every month and continues to grow. However, this growth is predicted to slow down. Additionally, research shows that marketers can reach more than 99.9 of all TikTok users on at least one other social platform. For example, data from GWI shows that 84 percent of TikTok users aged 16 to 64 also use Facebook on a monthly basis. This shows that marketers who don’t focus on TikTok marketing are actually hitting the target audience in different channels.
– Messaging platforms will play an important role in the marketing of 2023. Given that the Business application of WhatsApp is one of the 10 most downloaded mobile applications in the 2nd quarter, it is expected that especially small companies will invest in these platforms and shape their systems.
The rise of wearable devices continues. More adults around the world now have a device like a Fitbit or Apple Watch than a game console. However, as smartwatches are adopted, people are starting to spend less time with their phones, which seems to have important implications for marketers.
Source: (BYZHA) – Beyaz News Agency
Source: Haber Safir
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.
