But according to the data, the initial sales of the iPhone 14 and iPhone 14 Plus smartphones turned out to be lower than expected against the background of the excellent market response to the more expensive iPhone 14 Pro and 14 Pro Max models. Sources DigiTimes spoke to say that, despite the sales gap between the regular and Pro models, total shipments of the iPhone 14 model this year will be roughly the same as the iPhone 13 series in the second half of 2021.

But if iPhone 14 and iPhone 14 Plus sales fall, total shipments of the iPhone 14 series by the end of the year may fall compared to the iPhone 13 series for the same period last year. Apple expected to ship around 90 million new iPhones in the second half of 2022, but that figure could drop to 80 million due to “heavy demand.”

MacRumors confirmed that the iPhone 14 and iPhone 14 Plus did not meet Apple’s expectations. Shortly after the launch, Apple analyst Ming-Chi Kuo said demand for the two devices was weak, with pre-orders worsening than the third-generation iPhone SE and iPhone 13 mini.

Ross Young, founder of Display Supply Chain Consultants and DisplaySearch research firms, said iPhone 14 panel orders fell 38% compared to the iPhone 13 at the same time last year. Also in the secondary market, the iPhone 14 and iPhone 14 Plus are depreciating twice as fast as the iPhone 13 mini and iPhone 13 last year.