Twitter Announced it had acquired OpenBack, a company focused on messaging Mobile devicesBased in Dublin, Ireland.

“Today, I’m glad to share with you that Twitter has acquired @OpenBackHQ, a mobile platform that helps make apps more attractive to push-message control on the device,” said Jay Sullivan, Twitter’s product manager. Company.

The manager emphasized that the optimization of automatic messages helps to lead users to “interesting conversations on Twitter.” He countered this by distracting irrelevant messages. Thus, this service will help people to have a more relevant and personalized experience.

“With millions of people visiting Twitter every day, we want them to be timely, relevant and engaging,” Sullivan said. He concluded: “OpenBack and its talented team, joining Twitter, will help us improve our ability to deliver the right messages at the right time, putting people ‘s privacy first.”

You can also read about this new acquisition by visiting the official website of the Dublin-based company. The text explains that the company will close on April 19 this year.

“We are pleased to announce that OpenBack is joining Twitter! We are very grateful to all of our customers and supporters along the way as we worked to make push-messages really be the first for users. With the positive impact of Twitter on the world, we are very excited to be part of the Twitter team and continue to create the future of messaging there. OpenBack will close on April 19, 2 202, the statement said.

It is not yet known how messages will be changed on the platform, but given the words of this company’s core business and Sullivan, we can conclude that it will allow users to create a sort of list that is more relevant. Accounts. This way, the system can be configured to receive messages every time a selected profile writes a tweet.

We are talking about solving one of the dilemmas of this time: the constant bombardment of messages from dozens of applications that users have installed on mobile phones.

While operating systems have options for managing these alerts, enable them Mode “Do not disturb” or “Concentrate”., Among other alternatives, the truth is that having a service that allows you to set push-up compliance criteria within the app is very interesting.

That way, users do not need to turn off the phone completely or end all Twitter messages, as they will have a tool to prioritize messages from this virtual space.

Another interesting tool that Twitter has just added in favor of the most relevant and positive interactions is the ability to Mark tweets as inappropriate, negative or annoying. This is an alternative known as “low tones” that was introduced in February and is available in limited form for some users in Latin America, the United States and other parts of the world as iOS, Android and desktop versions. .

Just use this alternative Click the down arrow icon Which appears when requesting tweets, directly between the heart and sharing icons. Clicking on the arrow will turn red.

The goal is to limit comments that are not helpful or offensive That they lose power. “We are always looking for new ways to increase healthy engagement and interaction on Twitter. We are still in the learning phase of this experiment and are trying to better understand how low voices will help us in the future to give more visibility to the most relevant content on Twitter for people. At this point, Lowvotes is still private and has no bearing on the order of responses, ”they explained. Infobae From the social network at the time.

The test participants agreed that this feature helps to improve the quality of conversations on Twitter, Which are known to users as the most “toxic” of all social networks.

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