The packaging of any product you buy plays a big part in the product you choose. Even the fact that the product is packaged increases the consumption of the product, while the design on the packaging directly influences our perception. Brands therefore also include the packaging of their products. huge effort and money spends.

The packaging industry is of great importance both in our country and in the world. So much so that the sector will grow in 2021 according to data from the Association of Packaging Manufacturers. $6.5 billion exports executed. In the first quarter of 2022, it grew by 20%. But there is another surprising aspect of the business that many of you may not be aware of.

Did you know that even the labels you see on the packaging is a multi-billion dollar industry in its own right?

What we see in the packaging even the design and manufacture of each label is a multi-billion dollar industry in itself. This sector, the so-called ‘label sector’, has also become an important investment area in our country. So why are these tags so important? Let’s get the answer to this problem with the experts.

First, let’s see what a tag is:

Labels don’t just appear on packaging. This sector, where labels are produced, some of which are so small that we can overlook them, from clothes to cars, from food to barcodes and QR codes occurs everywhere. Even the processor and graphics card labels on your computer are designed, manufactured and sold to brands by a label company.

Labels provide customers with essential information such as where the product is manufactured, area of ​​use, safety precautions, signs with instructions for use and how to dispose of the product or product packaging.

So what can Turkey gain from the label industry?

Striking information about the label industry was previously shared by Turkey-based label company “Label Industrial Products Industry”. İbrahim Arabul, chairman of the Board of Labels, said the label industry $10 billion export potential it means he has it.

In other words, according to Arabul’s statement, the label industry is worth at least as much as the packaging industry. Because the Packaging Manufacturers Association has announced Turkey’s 2023 export target in the packaging industry at $10 billion.

Arabul shared that the label industry is a constantly developing market in Turkey and also explained its own goals. Seek and find, Turkey’s Top 500 Companies shared what they wanted to be among them. Arabul explained his goals as follows:

“We will continue our investments in the coming periods in line with our plans for sustainable growth in a corporate structure with corporate companies. We are in the process of expanding our closed production area, which is currently 3 thousand square meters, to 7 thousand square meters. We plan to open branches in Istanbul in the first phase and later in some key cities. We also implement this plan abroad. In addition to our investments in machines for production, we are also strengthening our digital infrastructure.”

Who is the hallmark?

Van Label, which entered the label industry in 2014, ‘lexan labels’, also known as plastic or PVC labels and used mainly in cars, ‘sticker labels’ similar to the signs we see on buses, ‘aluminium labels’, QR barcode labels and labels and plastic layers on product packaging carries out the production of traffolyte labels.