As you know, Netflix is ​​getting ready to cut one of the features that made it great and that the same company promoted until it stopped: the option share an account between different users. This peculiarity that eventually created the school because all those who came after it maintained it and even supports it today, see the example of HBO Max, its days are numbered for the big N VOD.

Great N VOD for now and it will have to be seen how it survives the attempt to charge 12.99 or 17.99 euros per month to see content in FullHD and 4K respectively when it ends with the aforementioned feature. Because there aren’t that many families living under one roof in the world, and if you have to attract subscribers with a catalog in which mediocrity prevails, you can do it.

The point is that Netflix is ​​going all out and will be implementing by 2023 additional fees for shared accounts, on the order of $2.99 ​​- or euros, for that matter – for each user who connects to the TV “outside the main home”. Be careful because initially mobile or portable devices do not count, but the limit is still given by the plan purchased (four devices in premium, two in standard, one in basic).

Netflix is ​​already adding other features that may be useful in their own right, but given the importance it gives to them, everything indicates that they are moving towards the given measure: «profile transfer» has been called and can already be found in the user menu of the application, at least in the web application. You’ll find it right below the profiles you’ve created and the “manage profiles” option.

However, as you can see in the image, the feature “will not be enabled until 10 days after 10/22/20” and only “the person who owns the account will be able to activate this feature immediately by clicking on the link we sent and [dirección de correo electrónico con la que se registró la cuenta de Netflix]».

Or so it is shown in my personal case; other users already have it enabled, and there are reportedly countries in Latin America where the option was enabled a long time ago, which coincides with several of the platform’s account-sharing experiments that went awry, it should be added.

The truth is that the profile transfer feature is interesting beyond the fact that it was developed as a utility to end shared accounts. However, the question remains how many users use it. The platform’s biggest problem isn’t really this measure, it’s that it’s the most expensive in a market that’s increasingly competitive, as well as plans that also pale in comparison to the competition, respectively. , a catalog full of specialized content that will not return.