According to the latest data from channels, while the global smartphone market has fallen, Apple has significantly increased its market share. The company was the only one in the top five to see year-on-year sales growth, thanks in large part to the popularity of the iPhone 14. Market research firm says consumers want their money spent on more important things rather than seeing things get better so soon .

The bleak economic outlook has led consumers to avoid buying electronic equipment and to prioritize other important expenses. This will likely continue to hurt the smartphone market over the next six to nine months.

Apple was the only supplier in the top five to record positive growth, further improving its position with 18% share during a market downturn, thanks to continued demand for iPhones. As we discussed here at Connected World, Apple completely dominates the top 5 best-selling smartphones in the US market, with iPhone 13 as a highlight of sales.

Records of other companies

The data also shows that Samsung has maintained its leading position with a market share of 22%, driven by the company’s strong promotions. analyst Amber Louis suggests that even Apple had to think carefully about their pricing, an example we can give is Brazil where their smartphone prices are very high.

OUR channels shows that Apple is increasing its market share in the third half of the year from 15% last year to 18% this year, maintaining its second position. This three-point increase corresponds to a 20% jump.

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Via: 9to5Mac

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