Netflixperhaps looking to take advantage of the post-Stadia gap, he confirmed his interest in joining the services after announcing his latest good financial results cloud gaming so users can play from any device.
During the TechCrunch Discrupt event, Netflix VP of video games Mike Verdu said that he is “is seriously exploring cloud gaming offerings. We’re going to approach it the same way we did with mobile: start small, be humble, be respectful, but it’s a step we think we have to take. Cloud expansion is really about reaching more devices where people use Netflix“.
Although it seems he wasn’t very explicit in explaining it, Verd he suggested that the company should move beyond casual TV games. This suggests the possibility of adding triple-A games to their catalog, but we’re speculating too much here. Second, he also did not confirm whether Netflix will develop its own controllers for video games, though he said these won’t use TV remotes for input. Today, there are plenty of specifications and standards to connect an Xbox, PlayStation and even a Switch Pro Controller to any device, and seeing how consolidated the former are on PC, there may not be any compelling reasons to develop your own controller.

Netflix’s interest in cloud video games has been coming from afar, but until now all of its moves have been somewhat timid and mostly with titles it has produced or commissioned that don’t particularly stand out. We’ll see if the content company over streaming will decide to follow the same path or turn to a greater variety of content to appeal to a greater variety of player profiles, especially when it comes to going beyond the mainstream audience.
Netflix has had a lot of competition in recent years, but the worst part is that it comes from corporations that are much bigger and have VOD as an add-on rather than a main source of revenue. Hacking intentions of shared accounts and betting more on video games suggest a possible major change in Netflix’s business model, which we’ll see how that plays out eventually.
If Netflix decides to bet on video games in the cloud, it will have to deal primarily with Xbox Game Pass and GeForce Now, two services coming from two highly respected companies in the world of video games, Microsoft and NVIDIA. there is also Amazon Luna, belonging to the giant founded by Jeff Bezos.