of an era “Red Bull gives wings” We owe that to Mateschitz’s business acumen and visionary personality, the energy drink remembered with its slogan and at the very least as extraordinary advertisements. This energy drink, which is very popular today, was not that popular when it was first released in 1987.

However, the brand is inspired by Mateschitz, who has developed different perspectives over time. sales strategies Thanks to this, it has become the giant of the industry. Now let’s take a closer look at these reasons behind Red Bull’s success.

Part of Dietrich’s success is based on the fact that he was a salesman during his college days.

Austrian Dietrich was not very successful academically when he was at university. During his training, he traveled the world and marketed the products of the sales company he was affiliated with. Marketing techniques not taught in schools and the subtleties of the market with their own practices. had experience.

Of course, like any young person, he had dreams and looked for ways to make them come true.

in 1982 On a business trip in Thailand He came across energy drinks that were new to him but very popular in the region. Energy He knew that the demand for his drinks and the turnover was enormous, and this caught the attention of the young Dietrich.

He soon founded the Red Bull brand in 1984.

He first brought the unique Thai drink to his native Austria. By making analyzes on drinks for 3 years; He worked on the brand name, logo and sales strategies. in 1987 as Red Bull with two bulls logo that evokes strength launched the first energy drinks.

Young Dietrich played the deaf frog against all sorts of thoughts and people who could harm his brand and ideas.

In the early years, this new energy drink brand, EuropeIt was very strange to him. Therefore, in the early years it took time to gain a foothold in the market. To many close to Dietrich the idea was insane, and they often whispered to him that he couldn’t get rich that way. However, the opposite happened and Red Bull has spread worldwide.

Dietrich focused on young people and university students, the main target audience of her brand.

Besides persuasion criteria that help people buy something, it is the safest method. “advice from a friend” focused. Free drinks were distributed to students, nightclubs and parties, most of them on college campuses.

They made sure that the people with the largest human network and environment were seen with Red Bull in their hands. just like today It was a similar idea to PR packages being sent to influencers and it worked quite well.

Teams in America also sent free Red Bulls to nightclubs and bars.

bartenders from Red Bull They were making drinks. These drinks won the hearts of many customers along with the youth. in the area of ​​America sales shot up. In a short time, the energy drink Red Bull became widespread among young people and in most locations. Even today, a new category of drinks has emerged that you can consume in alcoholic places without alcohol.

At the same time, Dietrich brought his brand together with extreme sports and organized high-profile events.

In addition to his movements towards young people; with the brand name formula 1 team took part in the race tracks. Dietrich, who is interested in airplanes, skydiving and bungee jumping. as extreme sports brand often brought together.

Excitement, risk, adrenaline and intense energy for Red Bull, which fits its concepts; Instead of ordinary and monotonous advertising, strategies have been developed that take into account the criteria specific to the culture of each sales region.

Dietrich Mateschitz; With its strategies that bring people together by achieving the impossible, many brands in this sector are pioneering and proving their success. He left Red Bull behind.

• Sources: Forbes, Red Bull official site