It’s been almost a year since Apple introduced iOS 14.5, which offers transparency in app tracking, allowing users to choose whether they want their actions to be tracked. While few users initially chose to allow programs to track them, a new study by research firm Adjust shows that some people are changing their minds about this option.

According to Adjust, the percentage of “consent” to watch was around 16% in May 2021, now this parameter has increased to 25%. As for games, the share of “consent” among them is even higher – 30% of users allow developers to collect data for advertising. In some cases, popular games reached a consensus level of 75%.

Statistics are based on an international survey of the 2,000 most popular programs in the Adjust database. Source