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YouTube loses competition with TikTok: revenues have fallen seriously!

  • October 27, 2022
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Google and Microsoft, one of the world’s largest technology companies, made a statement today. announced this year’s profit and loss ratios. Alphabet’s subsidiary Google has announced that it

YouTube loses competition with TikTok: revenues have fallen seriously!

Google and Microsoft, one of the world’s largest technology companies, made a statement today. announced this year’s profit and loss ratios. Alphabet’s subsidiary Google has announced that it is making profits in many areas. YouTube has experienced a serious drop in its win rate compared to previous years.

In recent years, it has been steady compared to the previous year. who added wealth to his wealth by making almost double the profit YouTube announced that it didn’t make that much money in 2022. According to experts, the reason for this loss of income is: TikTok.

“YouTube started to stumble”

Announcing Earnings of Over $7.2 Billion in 2020 and 2021, YouTube’s Revenue in 2022 It was announced that it is down 1.9%. After many years of successful emergence, the video platform experienced a serious drop in revenue for the first time in 2022. It is thought to have lost revenue due to its competition with TikTok.. Insider Intelligence analyst Evelyn Mitchell said YouTube’s “drop” is falling behind in competition with TikTok and its users Giving out money to promote YouTube Shorts He states that he has not received a response.

According to the report prepared by Data AI, TikTok, which is currently the number 1 in the world in terms of user consumption, ranks among all social media and video platforms in terms of active users. 5th place while you participate YouTube doesn’t even make the top 10. This is the Shorts feature that YouTube introduced in 2021 and the “Shorts” feature that was announced in 2022.Giving money from the pool to users who share shorts‘ shows that projects like ‘exploded in his hand’ so to speak.

But if we look at these two platforms that are constantly competing with each other, we can see that YouTube has lost the attempt to resemble TikTok. What TikTok Earned By Trying To Be Like YouTube We see. According to experts, users are shifting towards TikTok, which is trying to be a YouTube-like platform, as the YouTube platform has given importance to Premium features in recent years and put its standard users in the background. Even this situation It has even been argued that this could be the end of YouTube in the long run.. So, do you think TikTok can really be the YouTube of the future?

Source: Web Tekno

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