Elon Musk recently officially bought Twitter with his famous sink-in-laid entrance scene. It now owns the world’s largest “self-expression platform” and Twitter is now a “boss company.”

The new threat from Twitter from Elon Musk, whose first job when he took over the company was to fire Indian CEO Vijaya Gadde, appears to be that the advertiser brands will stop their ads on the platform. for example brands such as Buick, Cadillaac and Chevrolet parent company General Motors posted on Twitter suspend the ads announced.

So why are advertisers concerned?

largest automaker in the US He started taking ads off Twitter. This, in turn, reinforced the possibility of ad pauses that could lead to a snowball drop in Twitter’s ad revenue. However, it should be noted; It’s not something that will last forever, it’s temporary. Even if such an effect occurs on brands and the ads are stopped, the majority of them will return as time goes by.

Why will he return? As the brands’ current withdrawal decisions, the fact that one of the largest social media platforms in the world has changed hands and platform mentality has changed. Because, as you know, Elon Musk is on Twitter. CEO who restricted Trump’s account He rejected it without thinking.

In such cases, it is unclear what kind of advertising and payment policies the platform will follow, as well as: Many possible changes to the platformFor the time being, according to brands, it is a great unknown. This is of course a risk for activities that cost a lot of money, such as advertising.

However, ad revenue Nearly 90% of Twitter’s total revenue and Elon Musk had already prepared for the opportunity to stop the ads with a statement he made to advertisers just before the purchase became official. In other words, Twitter is unlikely to fail to take steps that will please and reassure brands.