Შi New experienceIt is now possible to frame that Augmented reality (ARFor its abbreviation in English) Taste new flavors. As if it were a scene from science fiction, a New Zealand company and a world leader in honey ManukaComvita has reached Combine technology with a sense of taste.

Technology continues to experiment in new ways Pair real life with virtuality. Until now AR viewers were focused on seeing and hearing fictional elements, however now they are expanding the possibilities with a sense of taste.

At Expo 2020 in Dubai, Comvita unveiled its AR show where customers move Dark enchanted forest, Lost to taste honey in the middle world. The project promises to establish “A. A new standard for food marketing and education For the customer. “

This experience plays with the senses of sight and hearing in order to later use them as an aid to the user. Recognize and understand the difficulty of tasting Manuka honey New Zealand, which is a world leader in this field.

It should be noted that this type Honey is pure from the native forest, Recognized worldwide for its health benefits and sustainable origins.

What an experience

The magic that combines technology with emotion begins when each user stands in front of a drawer containing two samples of honey, a tasting spoon, and a glass of sparkling water to cleanse the gauze.

Each participant wears HoloLens 2 headphones for the AR experience. When all is ready, the light goes out and the presentation begins. The first thing they see is a Hanging on a life-size bee tree New Zealand native Punga emerges from the darkness.

Later it appears a 3D Virtual Beekeeper And guides them in a primitive environment, identical to the place of honey collection. “A swarm of bees in the room is buzzing and looking for indigenous Manuka shrubs with tiny, delicate pink and white flowers full of nectar.”

Once users are Entering a virtual forest environment, tasting begins. According to Microsoft, the accents of each honey profile “swim” among all the guests and help them to identify the aromas, including apricot, caramel, marshmallow, etc.

The creators of the experience added a A trail of sparks in the air that appears every time a flavored spoon is dipped into a honey jar, As if it were a magic wand. The show was done in between Comvita HoloLens It was organized by New Zealand design agency Blur the Lines.

The purpose of the experience

Founder and Creative Director Daniel Barkley noted that an “emotional experience” has been created that connects participants’ minds and buds of taste.

Earlier, Comvita and Blur the Lines built a multi-sensory honey tasting center called the Wellness Lab in Auckland, New Zealand.

This space is designed to emulate the purity of the product: all white textures Shine with honey, with a wavy acoustic ceiling. “We had to install three projectors, ambient sound speakers, radiant heaters, sprinklers, air conditioning and lighting,” Barkley said.

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