In the past two years, many crises around the world have affected the purchasing power and technological serious consequences for the production and sale of the device. One of the products that didn’t get away with this effect was phones. While the chip crisis, the pandemic and inflation, which have had their effect both in our country and in the world, albeit at different speeds, the phone shipments of all the major manufacturers decreased day by day.

A new report published by International Data Corporation has revealed that this trend will continue into 2022 and will not change until a possible small “recovery” in 2023. In the report, four of the world’s top 5 phone manufacturers A steady decline in the number of telephone transmissions was noted. Apple is the only brand to see an increase in shipments in the third quarter of the year.

Samsung is the brand that ships the most phones

Samsung, Apple, Xiaomi, vivo and Oppo are among the top five brands in the report, respectively. only apple more telephone transmissions made compared to the same period last year. Of course, right now, the release of the new iPhone 14 series at this time of year could also have an impact.

Despite this, Apple could not dethrone Samsung. Samsung is first in the smartphone market with 21.2% Apple followed with 17.2%. Global smartphone shipments fell 9.7% year-on-year to just under 302 million units in the third quarter of 2022. This figure has been on a declining trend for about 1.5 years.

The shipment numbers of the manufacturers in the last three months are as follows;

• Samsung: 64 million, 69.5 million in the same period last year
• Apple: 51.9 million in the same period of the previous year 51.1 million
• Xiaomi: 40.5 million in the same period of the previous year 44.3 million
• vivo: 25.9 million 33.3 million in the same period of the previous year
• Oppo: 25.8 million 33.2 million in the same period of the previous year

As can be seen from the list, the brands experiencing the highest low rates are vivo and Oppo. in both brands a shipment drop of approximately 8 million units there is.

So, even though phones have become an integral part of our lives, how come the world giants are sending fewer phones every day?

In the introduction we even talked about some developments of the past two years. Many reasons such as inflation, pandemic, chip crisis was effective in this regard. But according to some experts, the fact that technological products, especially smartphones, are becoming more sustainable also plays a role in this.

If you remember your smartphone manufacturers ‘deliberate delays’ He was severely punished for it. Plus, the penalties are still coming. This push will have worked a bit, especially since the flagship phones have a longer lifespan. Of course, unfortunately it is not possible to say this for every phone.

Another point is that the perception of consumption and ‘fashion’ has come to satisfaction on this point. Phones have become an indispensable part of life and over the years have become rather than a product that can be bought, which changes every year with trends. It has turned into a need called ‘how much I use is profit’. In addition, rising inflation and “extremely expensive” phones that we saw in many places, including our country, started to influence our purchasing decisions.

For example, instead of a new phone in our country interest in second-hand refurbished telephones It increased. In fact, many ‘big sellers’ concentrated on selling these refurbished phones. Renovation centers were opened and criteria such as TSE certification played a role in the renovation work carried out as a state-supported project.

However, experts are hopeful for 2023 despite everything. When we talk about hope, we are of course talking about hope for companies. According to experts In 2023, this bad trend for corporate shipments will come to an end. and there will be growth, albeit slow.