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Microsoft wants to build low-cost PCs based on advertising and subscriptions

  • November 3, 2022
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A job posting published by Microsoft confirms that the Redmond-based company wants to strengthen its commitment to low-cost Windows 11 PCs and that it is considering combine advertising

A job posting published by Microsoft confirms that the Redmond-based company wants to strengthen its commitment to low-cost Windows 11 PCs and that it is considering combine advertising and subscription. We don’t have concrete details beyond what has been said, but these two keys are enough for us to do some interesting analysis.

Low-cost Windows 11 PCs must meet a number of minimum requirements in order to receive the said operating system. The requirements are not low at all, since we are talking about 4 GB of RAM, at least 64 GB of storage capacity and a processor that supports at least two physical cores. If we want to guarantee a good user experience, we need to double down on these specifications.

That’s obvious the more powerful the PC, the more expensive it isand that exceeding the requirements set by Windows 11 would entail significant costs that go against the very idea of ​​developing low-cost computers. To compensate, Microsoft would play the two wild cards we mentioned at the beginning of the article, ads and subscriptions.

There is no secret to resorting to advertising, view more ads for users of low-cost PCs, it could become an important source of revenue for the Redmond giant and could give it significant leeway to cut prices and sell these devices at a lower price.

To overcome the problem of Microsoft requirements could use a subscription, more specifically Windows 365, a service that allows us to virtualize a Windows 11 desktop with a specific amount of resources based on a rate we are willing to pay. It is like having a computer in the cloud and today we can find different options adapted to very specific user profiles, such as:

  • Basic office and browsing PC: Dual-core vCPU, 4GB RAM and 64GB storage.
  • Computer for more advanced use: Quad-core vCPU processor, 16 GB RAM and 256 GB storage.
  • Professional PC: Octa-core vCPU, 32 GB RAM and 512 GB storage.

With all of that on the table, it’s easy to get an idea of ​​where Microsoft could be going in shaping these new budget PCs. We could see teams with specifications below those necessary to migrate Windows 11, but with sufficient capacity run a virtualized PC through Windows 365. This is where the subscription model would come into play and to reduce costs and make the service attractive to certain groups of consumers, the company could resort to advertising and show more ads to the user.

Source: Muy Computer

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