This morning we had the opportunity to meet in his official presentation, The first physical Google store in Spain. In a relatively small space, but very usable, the search engine company decided on a concept that is not common in the industry, but once I saw it, it seems to me a great success, and that it may not be the most obvious option (and therefore the one adopted by other brands) but is the most intelligent and practical for user-buyers.

But let’s start from the beginning, the first physical Google store in Spain is located in the MediaMarkt megastore in El Carralero, a commercial area in the Madrid city of Majadahonda. It is a well-known area in the region for the Equinoccio Park Shopping and Leisure Center, the Centro Oeste Shopping Center as well as a wide range of business and leisure. Its location adjacent to the M-50 ring road provides excellent accessibility and the environment makes it possible to use the visit to satisfy other needs. In short, the location is quite successful.

As for Google’s physical store, we can find it on the first floor of the MediaMarkt areaa large part of the pages of which are spread over the premises of the main technology manufacturers, a format that some have chosen for the traditional sample format of their devices, others have preferred the format establishwhile part of their equipment is in the pattern of their usual use.

What I found most interesting about the Google space was that instead of playing one or two specific scenes, it reproduces on a small scale a large part of the rooms of the housewhich provides a global vision of both a large part of the company’s devices (as well as some guests from other manufacturers, but they are part of the connected home ecosystem) and how they are integrated into the home, with concrete examples of their use, probably one of the weak points of the usual product presentations at points of sale.

So the physical Google store is not a shopping space in the true sense of the word, even if we can find here all the references and prices of devices that we can buy in the store itself. Instead, it’s more of a zoom, especially handy for all users who aren’t too up-to-date with Google devices and their features, about how they are integrated and therefore about what contribution they can have in our daily lives.

A common problem with this connected home thing is that it’s generally perceived to be quite complicated, except for tech-savvy and tech-savvy users. And it’s true that the first home automation components and kits that went on sale at the beginning of this century had some complexity. However, this has evolved substantially and the fact that it is the first physical store of Google in Spain dedicated to proving this very pointIt seems like an absolute success to me.

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