The Japanese giant had no qualms about raising the price of the PS5. It could be said that this movement was the result of various factors, but the truth is that the most important and important one was the strength of the dollar which, as many of our readers know, was able to outperform the euro for the first time thanks to the uncertainty caused by the start of the Russian invasion of Ukraine.

It is not difficult to understand, we just have to see the historical development that the transition from dollars to euros has experienced in the last two years. In January 2021, the euro was worth almost $1.25, and at the time of writing it was worth $0.99.. What does it mean? Well, a few years ago we could buy five dollars for four euros, and now we need five euros and five cents for that.

A weak euro hurts us because it reduces our purchasing power, creates uncertainty and ultimately supports technology companies import products paid in dollars raise prices, it’s that simple. However, in Sony’s case, there is another important factor that has been key to not worrying about raising the price of the PS5 despite the fact that the console is already two years old, high demand.

Demand for PS5 and interest in this console is so high that the price is increasing did not affect demand at all, at least according to what Hiroki Totoki, Sony’s CFO, commented during the Japanese company’s latest earnings conference call. However, the chief executive urged caution and said he would monitor it in the coming quarters to see how it plays out.

This corresponds to the reality of the market, because today it is still not possible to buy a PS5 at the recommended price directly from the main Spanish retailers, and I can confirm that not even in urban stores I saw it go up to 800 euros. What can I say, the law of supply and demand and the game of the free market.

The bubble that has formed around the PS5 and the impact of the resale has caused its price to skyrocket to levels that double or even triple its suggested retail price. If one is willing to pay more than 1000 euros resale for this console, it is normal that increasing its RRP by 50 euros has no effect.