O Muffato Group promotes the so-called “first 100% offline supermarket in Latin America”, built in Curitiba (PR): O Muffato Go The environment is for the client to be able to log in to that location, authenticate themselves with QR code the code in the official app and finally go through the electronic door. Once there, you can select the products you want and they will all be automatically registered in the app. If you need to return it, the sensors will be able to identify it, removing the item from the list without any additional effort. A person can take what they want, put it in a bag and leave, without queues and cashiers, simply by registering a credit card that will be used to pay for groceries.

The concept is part of the so-called just go / no friction. Thanks to new technological resources, the user will interact directly with the store, optimizing their time in important matters. To make everything possible senseiThe Portuguese company that developed the system uses sensor fusion, deep machine learning and computer vision.

Experience designed sensei to make a person feel at home by taking items from their own closet or refrigerator. When leaving the institution, everything purchased will be taken and played for the final amount in the registered account. Second Everton Muffato, group director:

“The launch of Muffato Go in Curitiba is a big step for the Brazilian supermarket industry. By eliminating queues and checkouts, we provide customers with a seamless, fast and convenient shopping experience, freeing up our team members to help with other aspects of the store. Once again, Grupo Muffato guides its customers on the path of the most modern and innovative in the world.”

(loans: Muffato Group)

A little more about how Muffato G works

In addition to all the state-of-the-art resources, the facility will have an architectural structure designed to create a sense of well-being made possible by Opus Design.

The lobby is designed so that a person can safely eat, drink and download the application through the store’s Wi-Fi. Second Vasco PortugalCEO of Sensei:Retailing is getting faster and more convenient, and our seamless in-store technology delivers a new level of customer experience in stores. We are excited to bring our technology to Latin America and support the launch of Brazil’s first fully offline supermarket with Super Muffato.”.

See how the site will work for those who are interested:

• Step by step: To participate in this shopping experience, you need to download the Super Muffato app and access the Muffato Go icon on your mobile phone. Then simply register the credit card that the purchase will be charged to. Enter the MGo store at 1505 Avenida República Argentina in Curitiba (PR), open the app, swipe the QR code on the turnstile reader and start your connection to the market of the future!
• Group purchases: Several people can log in together using only one mobile phone. The computer vision system identifies the presence of a group and fixes the goods removed from the shelf by everyone, directing the accounting to a name card.
• The mobile phone battery ran out during the purchase! No problem. Once in the store, the system continues to direct the purchased items to the checkout. When the client accesses the device again, the list will be there and will be debited from the registered card. The mobile phone is used only for access to the store.
• Data Compliance: The entire system has been developed within the framework of the LGPD regulations, which ensure the protection of customer data.
• Cart check: It can take up to 15 minutes for the system to send the tax coupon to the consumer after leaving the store.
• Shop opening hours: From 08:00 to 23:00.
• Contact in case of doubt: If there are problems during the purchase process, the consumer should contact the concierge at the entrance to the store or call the Customer Service Center on 0800 727 9595.

In case of doubt, the creators have divided the content with a few general questions and answers:

• Do I need to register the items I remove from the shelves?

Registration is not required. Deleted articles are added to the system using computer vision technology, automatically linking to the virtual recycle bin of the person who deleted them.

• After I put away an item, can I return it to the shelf?

Yes, items can be returned and will be automatically removed from the list. The goods must be placed back on the sensory shelves. If left on the floor or other furniture surface, they will be charged.

• Can I enter the store with other people under the same account?

Yeah. However, anything that people in this group take off the shelves will be added to the list of the customer who used the QR code to open the turnstile.

Attention: If a customer lets in someone who does not belong to his group, everything he takes will be added to his shopping list. Avoid such situations.

• Can I take an item off the shelf and deliver it to another customer?

In this store, the customer who removes the item from the shelf will be responsible for paying for the item. Hand-to-hand transfers are not controlled by the system.

• I damaged an item I took off the shelf, what should I do?

Call an employee for a replacement.

• Do I need to do something in the app to exit the store?

No, just go to the door and follow. As soon as you log out, you will receive a notification that you are no more
is in the store and your shopping list will begin to be processed.

• How can I check my shopping list (virtual shopping cart)?

The list will be sent to the application and can be viewed on the mobile phone screen in the “Transactions” tab.

The QR code will expire after 30 seconds. If a customer activates a QR code and takes too long to pass through the turnstile, they must update the code, which can be done by “pulling” the mobile phone’s screen down.

what is your opinion about this topic? Would you like, a resident of Curitiba, to get acquainted with the institution? Share your point of view and experience in this matter, and keep following connected world to receive daily tech news!

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Source: Muffato Group.

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