Even if Elon Musk’s economic plans go through improve the profitability of the social network through Twitter Blue, by adding this social network modality to those verified after applying a price increase to the subscription (the second of the year). And yes, it’s true that verification is a highly sought-after asset on Twitter these days, but of course that’s in its current terms of exclusivity. In other words, the moment its only meaning is that the user pays eight dollars a month, it is evident that the perception of its value will decrease substantially.

As I stated a few days ago, it is clear that the main motivation behind all the actions that Elon Musk takes is economic. The payment of annual interest for credits is approaching you needed to complete a purchase and the operating costs of the social network are very, very high. The accounts continue unabated and under these circumstances it is normal for even the biggest billionaire in the world to fear for his finances. Maybe it’s something you should have thought about before you bought the social network, but for all I know, I can’t imagine how things look from the position of Musk, Bezos, Zuckerberg et al.

In any case, and as surprising as it may seem (and I insist, it really does seem very surprising to me), Many decisions seem to be taken in haste, without the necessary preliminary phase of analysis. The most recent example is the attempt to reverse some of the layoffs last Friday, some of which were opened by mistake, while others would be thoughtless, so Twitter would a posteriori conclude that these people were essential to the company. current plans.

But let’s get back to Twitter Blue and the benefits this subscription model provides to users. In this regard, even if everyone now emphasizes the proven, the truth is that its most useful feature is the ability to fix tweets that have already been posteda long-awaited feature that recently finally debuted, albeit as something exclusive to paying users, something that doesn’t seem likely to change in the future.

One of Musk’s decisions, surely due to his costs, was to cancel the agreement signed with several publishers, according to which Twitter Blue subscribers had access to their publications without advertising. The feature was removed overnight, causing discontent among US Twitter Blue subscribers. So we can understand that Musk has decided in return that paid accounts will only see half of the ad placements than other users.

But here’s the problem. The thing is, as media outlets like Platformer mention, it can have a very negative effect on Twitter accounts. According to some reports, aThis reduction in ads that Twitter Blue accounts will see will reduce ad revenue by six dollars per user per month. That’s already a significant “bite” compared to the current model at a monthly subscription price of $7.99. And even worse, in all cases where subscriptions are contracted and paid through the Apple App Store and Google Play, the usual 30% commission of both stores will have to be deducted from the monthly fee.

To put it more clearly. In its format until a few days ago, Twitter Blue generated a monthly income of $3.99. So if we deduct 30% from that amount (for the store’s commission) and add the $12 per month she generated from advertising revenue, we get an income of $14.97 per month. However, if the data published by Platformer is confirmed, i.e. that advertising revenue would drop from twelve to six euros, the gross income of all these accounts would drop to $11.59 per month.

In other words, and contrary to what one might think at first glance, Twitter Blue accounts could become less profitable for the company than the free ones. And compared to the plans of the social network, to significantly increase the volume of subscribers with a verified claim. It really doesn’t look like a well researched business plan.