LG Display has announced the creation of the world’s first stretchable display, which can deform up to 20% of its original size and shape without any damage. The ultra-thin material is similar to the flexible OLED-based displays we’ve seen on LG Display in the past, but the company says this new stretchable version uses micro LED technology.

This is a full color 12 inch RGB panel with a claimed density of 100 pixels per inch (ppi). LG Display says it’s a resolution that can rival most monitors on the market, but the company seems to have another purpose for the stretchable material.

“The thin and light design along with the revolutionary Stretchable display technology offers the next level of versatility for a variety of everyday scenarios,” the company said in a press release. “The display is easy to attach to curved surfaces, including leather and clothing, as well as furniture, vehicles and airplanes.”

The structure of the micro LEDs also looks pretty solid. Unlike the standard linear wire system, the company’s flexible S-shaped screen spring technology structure can withstand multiple shape changes, providing exceptional durability and high reliability. The company claims the displays can withstand “significant external action.”

This isn’t the first time a company has created a stretchable screen. Samsung announced it was building a 9.1-inch stretchable OLED-based prototype back in 2017, but we’re yet to see how Samsung’s technology will translate into any device that regular buyers can get their hands on.

LG’s display technology division is creating a host of new technologies that result in products we can buy from companies like LG Display, LG Electronics, Sony and Vizio. Standard OLED panels are already used by most of these manufacturers. So far, interest in LG Display’s more exotic technologies, such as rollable OLED, seems limited. Earlier, LG Electronics released a folding OLED TV, but it is very expensive – $ 90,000.