Manzana has been showing interest in augmented and virtual reality for quite some time now, but the company, whatever the circumstances, isn’t done. However, all indications are that the Cupertino giant could start deploying its artillery as early as next year, from its kit mixed reality will arrive in early 2023 and has apparently reached a an exclusive contract with Pegatron for the installation of the corresponding equipment.

Apple could have everything ready for its mixed reality headset to go into mass production as early as March 2023, so it would launch sometime next year. As we said before, the company that created the iPhone has been targeting the augmented and virtual reality segments for years, but it doesn’t seem to have hit the nail on the head at the technology and product level. Three years ago, we heard that he canceled the development of glasses for augmented reality.

In the event that the production of the mixed reality device is confirmed, and despite what we just revealed, it is possible that the amount sent during 2023 will be small, less than one million. This leaves the door open and we take the law of supply and demand as a reference to keep the retail price high.

However, the profitability of manufacturing the initial batch of mixed reality headsets is expected to be low, It seems that Apple’s partners are willing to work and collaborate on the project to demonstrate their technical capabilities and thus improve in the market. The fact that Apple is around, thanks to the power of its brand, makes it easier for companies to raise money in the capital markets to finance their activities.

Apple now seems to be seriously paving the way to enter the field of virtual and augmented reality with mixed reality devices. As for the presentation and sales dates, they are still confusing, but now it is logical to think that reservations could open during the second quarter of 2023, with the start of the WWDC conference, which would be held in June.