Business Insider was able to contact three Google employees. They also revealed the company’s plans to create a new secret product.

It’s a joint development with a division of Fitbit. Together, the companies are developing a device for children under the age of 13. The code name of the project was “Project Eleven”.

It is reported that one of the main reasons for the creation of the innovation is Google’s attempt to build healthy relationships with smartphones and social networks in children. At the same time, the IT giant pursues its own interests.

The truth is that Google is far behind Apple in electronics. Cupertino residents already make up 30% of the world’s supply.

At the same time, journalists wrote earlier that American parents began to buy their first Apple Watch for children aged five years and older. And then, when they get old, they buy an iPhone as their first smartphone. In this way, children become active followers of Apple from a young age.

Perhaps the launch of a smartwatch for children will help Google break this vicious circle.