YouTube is lucky and both YouTube Music and YouTube Premium continue to grow at a good rate in terms of paying users, which is an obvious thing in the latter case, but a reality in both cases. According to these data, they are 80 million paying users those that Google’s audiovisual offering managed to put together.

This information is published exclusively by Variety and does not specify how many of those 80 million users are from YouTube Music Premium and who are only from YouTube Premium, although Everything seems to indicate that the majority will be of the latterdue to the small price difference between one and the other and the advantages of purchasing a complete plan in individual or family mode.

For more information, the monthly subscription price of YouTube Music is the same as other similar services, 9.99 euros per month, while the price of YouTube Premium is 11.99 euros per month and includes, in addition to access to advertising on YouTube Music – free access to all of YouTube, so it’s worth a lot more when we consider, excuse the redundancy, the increasing number of ads that Google places on YouTube.

It should be noted that, like YouTube, YouTube Music is free to use, with advertising and other restrictions, some of which are as obnoxious and incomprehensible as background playback, and which the company was expected to remove, although it did not. On the other hand, the price of YouTube Premium has started to rise, which may have implications for that growth.

Amazing impulse for @Youtube: We surpassed 80 million Premium/Music subscribers worldwide, including trials, an increase of 30 million over last year. https://t.co/T8bWjDhZdG

— Sundar Pichai (@sundarpichai) November 9, 2022

The growth of paying users of YouTube Music and YouTube Premium, which compared to the most direct competition, in this case in the field of music, still has a long way to go: Spotify, the leader in this sector, has about 195 million paying users (data from October 2022), while Apple Music, the second in contention, the numbers are not very clear: they reported about 78 million in June 2021, their forecasts are 110 million by 2025…

A) Yes, YouTube Music is considered a third music platform streaming most popular in the world, behind Spotify and Apple Music. She would also be behind Tencent Music, although it only operates in China; and if we talk about the absolute numbers of music consumption, the first one is sovereignly YouTube in the dry, although it is not paid, nor is it reduced to that, and therefore it is excluded from any comparison.

The thing is, YouTube Music is growing at an excellent rate: 30 million users have joined in the last year. Paying users, this should be repeated because it should be repeated how hard it is to mine specific data about what is just from YouTube Music or YouTube Premium. The company does not provide this information and therefore it is unknown. But as you can see above, in a tweet from Sundar Pichai, CEO of Google, 80 million represents amazing dynamics for service.