YouTube is losing money

It is known that the ad revenues of YouTube, owned by Alphabet, fell to $ 7.07 billion in the third quarter in the slowing economy. The company earned $7.2 billion in the same period last year.

New earning opportunity

The streaming service is testing new commissioning schemes for bloggers who sell specific products using referral links integrated into videos. YouTube itself has not yet commented on the information.

The new data comes a few months after YouTube made it possible for creators to monetize their Shorts videos – announcing the possibility for creators to add ads to short videos. 45% of income.

Everyone follows TikTok

YouTube is desperately competing with the TikTok service, which once gained in popularity quite unexpectedly for major platforms – then its viewers exceeded 1 billion active users every month.

Frankly, Google couldn’t sit idle. An analogue called Shorts was created, which the company immediately began to actively develop, for which it allocated a significant amount. The short video format remains popular, so Shorts probably won’t soon join the graveyard of closed Google projects to which the notorious Stadia has been added.