Investments in the metaverse, which is expected to shape the Internet of the future, continue unabated. So much so that not only technology giants, but also large companies from other sectors are joining the movements in this field. One of the world’s largest sports accessories brands. Nike was one of them.

The US-based giant company has officially announced that it has joined the NFT and metaverse business in recent months. The brand, which plans to start selling virtual products in virtual stores, took the first step in this by acquiring RFKT Studios, which is known for producing NFT shoes. Now, Nike has expanded its moves on the metaverse, announcing that it has opened a virtual store and sales platform.

Nike has created a platform where you can buy virtual shoes

The company, which is a leader in its field, has launched the new platform. .Swoosh He said he got his name. According to the statements, Nike’s products, such as virtual shoes, will be found on this platform. The giant brand adds that the move will allow users to collaborate with designers, access special events and take advantage of sales, adding that it aims to create a strong Web3 community.

In addition, it is stated that virtual products from Nike can be sold on the new platform. Ron Faris, the head of Virtual Studios, the company’s division on this subject, also uses the following statements on this subject:The platform empowers our community to create the future with us. Here are Nike’s virtual products you can collect or sell. You can also participate in real-life events with the virtual products you create.” In addition, Faris states that competitions will be held on the platform in the future and that the winners can create products together with the designers. It is added that these people can earn money from the sale of products.

Nike’s virtual goods may be coming to games soon

A virtual shoe produced by RTFKT

In addition, it is reported that the virtual goods sold can be dressed in RTFKT avatars. Faris plans to introduce virtual Nike products in the future. video games He states that he has no intention of making wearables in places like this. So you will understand that soon our characters in the virtual world, as in real life, will be able to wear the products of such brands. The company also states that the sale will not start immediately, the process will be slow, as people need to be educated about the metaverse.

Nike bought it late last year when making the .Swoosh. RFKT worked with. This work led to the creation of virtual versions of Nike’s popular products. According to the statements, the platform is currently in beta phase. This means it is not fully available and will be available to selected users in the coming days.

Your first collection on the platform where nothing has been sold yet hearth Let’s add that it will be released in the last month. According to the company, users can shop with a credit card at .Swoosh just like buying a regular shoe from Nike, and those sales are secured on the blockchain.