When you speak social networkThe first thing that comes to mind are sites like Facebook, Twitter ი LinkedIn Or Applications Რa TikTok And InstagramTypical for today. But there are also platforms like Youtube Waves Instant messaging appsWhatsApp or Telegram. Specifically, consumers in each country have different inclinations, And in that case PeruStar Social Network Purpose Leads in social platforms, as well as WhatsApp is the most used messaging app in the country! According to data collected from Kepios in February 2022.

This is evidenced by the data published in the meta advertising resources Facebook I had 24.80 million Consumers in Peru in early 2022. The audience ratings discussed by the aforementioned portal mean that the access of Facebook users in Peru was equivalent. 74% Total population at the beginning of 2022.

However, Facebook restricts the use of its platform to people over the age of 13, so it is worth noting that 93.9% Peruvian “permissible” audience will use Facebook in 2022. It is a very interesting fact that in early 2022, 47.8% The Facebook audience was in Peru FeminineMeanwhile he 52.2% he was Masculine.

The second is WhatsApp. Peru has 13.7 million social media users 85% They have WhatsApp accounts. Thanks to these statistics, we can conclude that people have more advantages over chat, voice calls and video calls. Even the sticker mode is a great way to have fun with friends, family and even a partner.

In third place is YouTube. Updates Google Specify that Youtube I had 17.50 million Consumers in Peru in early 2022. This figure means that access to YouTube users in 2022 was equivalent 52.2% Peru’s total population at the beginning of the year. The existence of this video platform owned by Google is one of the favorites of Peruvians, thank you “shorts‘. Video mode is a big novelty that helps to attract more people, the ability to spend hours and hours on the video platform.

To make these numbers promising, YouTubers Reached 79.9% From the entire user base Internet Peru (regardless of age) in January 2022. As in previous data, 49.6% YouTube users were in Peru FeminineMeanwhile he 50.4% he was Masculine.

In fourth place you can find Facebook Messenger. All Meta applications apply to the same restriction on persons over 13 years of age. In this case, the access of Facebook Messenger users in Peru is equivalent 64.6% Local Internet user base (14.15 million).

TikTok is in fifth place. For context, figures ByteDance Indicates that TikTok users have reached 51.2% By the beginning of 2022 in Peru from all adults over the age of 18. Meanwhile, TikTok access is equal to Peru 55.6% Local Internet user base (12.17 million users over the age of 18) at the beginning of the year, regardless of age.

Sixth is another meta app: Instagram. This is also indicated by the figures published in the meta statistics Instagram I had 8.90 million Consumers in Peru in early 2022. This figure suggests that access to Instagram users in Peru was equivalent 26.6% Total population at the beginning of the year.

However, like Facebook and Messenger, Instagram restricts the use of its platform to people over the age of 13, so it is helpful to know that an “eligible” audience is 33.7% Using users’ Instagram in Peru in 2022. It is also noteworthy that the access of Instagram users in Peru is equal to the beginning of 2022 40.7% Local Internet user base (Regardless of age).

LinkedIn and Snapchat They occupy the seventh and eighth places 31.1% And 13.2% Consumers in Peru, and for many it will be a surprise, Twitter is ninth and last on the list only 10.1% Participate in social networking across the country (2.20 million users).

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