As the market grows podcast In various countries, more platforms have joined the generation of spaces to distribute content Audio. YoutubeFor example, create an exclusive space for podcasts.

however Youtube Since then, it has become a relevant platform for the distribution and monetization of audiovisual content SurveyPod 2022 places it 26% In terms of customer benefits, this indicator is not comparable 77% People who prefer to use Spotify Podcast consumption in Latin America.

However, this barrier can be overcome Spotify After it announced that it would enable video visualization so that creators of that content would have more tools to make connections with consumers.

” podcasters Video natives will now have access to Spotify’s worldwide audience, and podcasters natives Audio They will be able to start experimenting with video and offer content that their listeners can engage with more deeply,” the official statement said. platform.

In addition, the platform stream De Audio points out that this new feature is already available in countries like Germany, France, Italy, Spain, Brazil and Mexico, which have “particularly strong podcasting communities that have shown a healthy appetite for new ways of creating.”

Switch video to audio

On the other hand, users will be able to switch from video in the foreground to audio in the background, as is usually the case, since the vast majority of people who consume podcast They tend to listen to them while doing other activities.

“As we hear and repeat from our customers, we are pioneering new audio formats, interactivity, auditory experience Unique features and tools that creators can use for an enhanced creative experience,” the statement said. Spotify.

How to publish video content on Spotify

So far video creators podcast They had to go through two processes to publish their content: Upload a video Youtube And then edit the audio-only version for platforms only stream Ра Spotify.

However, this is about to change with a new feature in the app, as Anchor, a podcast hosting service, is said to have added a tool that will allow you to replace audio episodes with their versions. video.

Follow these steps from the website to start the process leading:

– Go to the list of episodes website from anchor.

– Click “Massive replacement of episodes” to start the Bulk Replace tool.

– Go to “Replace” on the purple button. This option will open a file picker device.

– The user must select the file they want to use in the current episode. After selecting the episode, you need to click open or done.

– This process can be repeated for as many episodes as needed.

– When everything is ready, the user will have to click “Next” to confirm whether the episodes for which he has selected the new files are correct.

After the process is complete, the files will start uploading. This may take a few minutes, but when the upload is complete, you’ll see a green tick next to the episode in the “Status” column. After all the episodes are uploaded, all you have to do is click ‘Finish’.

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