The technology will be based on a blockchain and will not require frame-by-frame comparison of fake photos and videos with the originals. Exact launch dates are not named.

what is known

According to current information, companies want to develop an open standard designed to work with any software. Thanks to the use of the blockchain, it allows you to trace the origin of images and videos and determine if they have changed since the first publication.

The coalition has already joined

• adobe,
• Microsoft,
• Arm,
• Intel,
• twitter,
• bbc,
• real,
• Sony.

Current methods of detecting fakes require careful comparison of suspicious images and videos with real ones. It is assumed that the use of the new standard will allow fake accounts to be made by changing the metadata when traditional algorithms do not work, even with high-quality processing of the original material.

Technical details have yet to be revealed, but according to Adobe, The first developments will hit the market this year. A full-fledged blockchain ecosystem for tracking media history is expected to be launched in the next two years.

The coalition plans to work with a number of social networks and other platforms, including YouTube. Meta, which has been constantly criticized by the US public and authorities for spreading misinformation on Facebook and Instagram platforms, is also likely to want to participate.

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