Penti wants to liberate women in their shopping experience and

partnered with Manhattan Associates, the world’s premier OmniChannel platform, to make their lives easier.

Pioneering work in becoming an international brand, Penti became Manhattan Associates’ first partner in the European region with this partnership.

Continuing its investments without slowing down to deliver a customer-centric, integrated, unique shopping and branding experience at every touchpoint, Penti has now partnered with global giants such as Microsoft and SAP, and now Manhattan Active® Omni, the world’s leading OmniChannel platform, to accelerate transformation processes. announced its partnership with

In order to provide its customers with a personalized experience across all touchpoints, Penti states in this partnership: “What? Where? How? When?” It clarifies your questions. With its flexible service, it offers solutions that allow women to feel free in their shopping decisions.

By offering an excellent and personalized shopping experience to its customers at all touchpoints, starting with the supply chain, inventory and product management, e-commerce, stores and call centers, Penti is breaking new ground in the retail sector in Turkey with this partnership.

Emphasizing the importance of personalized experience design and meeting each customer’s needs at the right time, in the right channel, with the most appropriate offering. Penti CEO Mert KaraibrahimogluAs we continue to meet all of our customers’ needs, the Manhattan Active Omni will continue to give us the flexibility, power and confidence to quickly adapt to future challenges. Our customers will have a consistent and seamless experience regardless of the channel or geographic location they are in.” he underlines Penti’s vision for the future.

Martin Lockwood, Senior Director, Manhattan Associates if; Penti has ambitious goals for international growth and providing an integrated shopping experience across all channels it serves. With the power of Manhattan Active Omni, we look forward to helping Penti achieve its goals. We hope to continue this collaboration.“She shares her enthusiasm.

Penti, the Turkish underwear giant and one of the most famous women’s brands, has 600 products in 40 countries, including Romania, Kazakhstan, Serbia, Northern Cyprus, EU countries, Balkans, Commonwealth of Independent States, Middle East and North America operates its retail and e-commerce operations on

Source: (BHA) – Beyaz News Agency