Global brands refuse to advertise on Twitter because of Musk
- November 27, 2022
- 0
Most of the world’s big brands have suspended their ads on Twitter due to the chaotic approach of the new owner of the social network, Elon Musk. This
Most of the world’s big brands have suspended their ads on Twitter due to the chaotic approach of the new owner of the social network, Elon Musk.
This was reported by Ukrinform with reference to the Financial Times publication.
It was noted that companies complained about Musk’s “selective approach to content control” and his decision to fire advertisers.
According to the publication, after the mass layoffs on Twitter, the agencies have no contact with Musk’s company and receive almost no messages. Others have complained that their ad system doesn’t work well.
According to an industry representative, Musk tried to call the executives of some brands and read them. As a result, others decided to minimize their spending so as not to strain relations with Musk.
According to Media Matters, 50 of the top 100 advertisers have suspended or announced their intention to suspend spending since Musk took over the social network. He explains that these 50 advertisers accounted for $317 million of Twitter’s $5 billion revenue in 2021.
Source: Ukrinform
I’m Maurice Knox, a professional news writer with a focus on science. I work for Div Bracket. My articles cover everything from the latest scientific breakthroughs to advances in technology and medicine. I have a passion for understanding the world around us and helping people stay informed about important developments in science and beyond.
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