FIFA World Cup in Qatar was the most significant trend in Google Colombia searches in the last week since November 20, the day the soccer tournament began.

According to Google Trends, a tool that graphically displays statistics collected by the search engine in different parts of the world, Colombia presents an increase in searches for the soccer World Cup from 5 a.m. to the time the tournament matches start. Around 3 o’clock in the afternoon, when the last game of the day is already contested.

In addition, there was data indicating that the Argentina jersey was the most searched for by users in Colombia over the past week, with the top 10 search trends being related to the World Cup.

On the other hand, the department that made the most searches related to the tournament organized by FIFA is Cundinamarca, which according to Google increased the trend to 100 points, indicating a greater interaction with related search terms. The departments of Bogotá (97), Caldas (95), Antioquia (95) and Santander (93) complete the 5 territories of Colombia where the soccer world cup is among the preferences of consumers.

In the case of the most sought-after footballers in the territory of Colombia, Lionel Messi and Cristiano Ronaldo, who would play the last World Cup of their careers in Qatar, attracted the most attention among consumers. They are complemented by top 10 players such as Karim Benzema (who is out due to injury), Neymar, Kylian Mbappe, Sadio Mane (also injured), Ener Valencia, Robert Lewandowski, Gareth Bale and Rodrigo de Paul.

In addition, search terms such as “who is playing in the world cup tomorrow”, “world matches tomorrow”, “who is playing in the world cup today” are some of the ones that have increased up to 4500% in searches. in the last days. “World Cup 2022 Live Matches” is also a popular search term due to the interest of users to watch matches online for free.

Bad Bunny beat Maluma in search trends

Colombian singer Maluma had a brief but significant surge in searches due to his attendance at the FIFA World Cup Fan Fest and an interview he left when asked about human rights abuses in Qatar during the construction of the tournament’s stadiums.

However, his popularity on Google search engine on those days was surpassed by Bad Bunny due to the presence of the Puerto Rican singer in Colombia for presentations in Medellin and Bogotá on November 18, 19 and 20.

Among the most requested songs by Colombians in the last week are hits such as Efecto, Ojitos Lindos, Moscow Mule, Andrew, A summer without you, Neverita, Me porto bonito and Yonaguni.

On the other hand, a search for “How much does Bad Bunny pay for a concert?” During this period, it increased by more than 2900%, and the search for the end time of the singer’s performances increased. “After Party Bad Bunny Bogotá” also presented an increase of over 400% over the past week.

Continue reading: