It’s very common today for companies to offer their employees benefits like meal vouchers, gym, dental insurance, training courses, and even remote work. The possibilities are many and sometimes employees are unaware of them. That’s why among all these offerings there are companies whose aim is to drive employees, like Cobee, a Spanish start-up whose mobile app has been a complete success.

many services. The Cobee application offers its users conveniences such as virtual payment card and catering services that can be requested in physical format, classification of accessed rights such as transportation, child care, education and life insurance. . In addition, the company is working to include physical and mental health benefits that are increasingly in demand.

fast growing. Thanks to this innovative instrument, Cobee was able to triple its revenues and raise €40 million in its Series B funding round. . Especially in our country, Cobee’s workforce is expected to exceed 200 people in the next year and a half.

investor confidence. Founded in 2009 by Borja Aranguren, Nacho Travesí and Dani Olea, the growth of this start-up indicates that this employment benefits market is expanding. In 2021, French company Swile raised €200 million in financing, and North American companies Format and Chicago received close to €40 and €60 million, respectively, last year. In Europe, yes, Cobee is one of the strongest companies and currently has financial backing from investment firms Octopus Ventures and Notion Capital.

new need. According to Nick Sando, director of Octopus Ventures, this expansion is driven by increased competition and mobility in the labor market, meaning that the benefits companies offer their employees have become an essential tool for recruiting and retaining employees. Undoubtedly, the massive resignation has caused many companies to look for any way to prevent their employees from leaving, which has benefited this new form of business.

you have to adapt. In fact, major brands are already updating. For example, Cobee provides services to more than 800 companies, including Glovo, Petronas, Michelin, Booking and Línea Directa. French Swile signed contracts with Carrefour, Spotify and Airbnb in France.

alternatives. Economic changes can take a toll on many companies. We see this today, for example, in big tech companies and cryptocurrencies. However, these fluctuations can also create new opportunities with the development of new technologies. This is the state of the new market in which Cobee operates, essential for workers and companies.

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