AMD It finds it difficult to release the latest generation of processors, the Ryzen 7000 based on the Zen 4 architecture. For now, only the X-series models have been launched, which are more powerful than their standard counterparts, but the need to change the motherboard due to the change of the socket to AM5, combined with the chaining of crises and at prices that are starting to be unbearable (even GeForce RTX 4080 hit it commercially), they ended up spoiling the page AMD hoped to fill with happiness.

With stock starting to pile up and sales not looking up, AMD was forced to maneuver to release its new Ryzen 7000, adding to the internal competition generated by the previous generation, the Ryzen 5000. The red giant started by cutting production and then applying the predictable price reduction. Now he has taken it a step further renew the packaging of the processors to make them more attractive to the eye. It is already known that humans are graphic beings and the eyes can conquer us (with the permission of the blind or with irreparable vision problems).

In the new Ryzen 7000 packaging, you can see that the orange lines that cross the front are thicker and more prominent, giving a greater sense of power. It cannot be denied that the new packaging has a more distinctive aesthetic treatment than the original ones, which can not only serve to better attract the potential buyer, but can also encourage its use as a decoration in the office or on the shelf.

As for Zen 4 CPU pricing and for reference what can be seen from AMD’s official store, Ryzen 5 7600X costs 299 euros, Ryzen 7 7700X costs 434.90 euros, Ryzen 9 7900X is 560 euros and Ryzen 7950X costs 699.89 euros.. While these aren’t bad products and are still strong contenders for Intel, they suffer from having to replace the motherboard to replace the socket, while Raptor Lake can be used on Alder Lake motherboards requiring at most a firmware update for the latter component.