Elon Musk He again raised the wave, which was published on his Twitter, the social network that he owns. This time it was a comment against the most successful company in the world. Manzanawhich the South African claimed for investment in advertising.

It is that after Musk took over Twitter, some advertisers stopped investing in the site, arguing that the storm surrounding the company and its owner made them question its effectiveness. Advertising.

Along these lines, Musk posted a series of tweets on his account this Monday. The first of them says:Apple has almost stopped advertising on Twitter. Do you hate free speech in America?“. He then wrote directly to the CEO of the Cupertino company: “What’s up Tim Cook?“.

Shortly after, Musk returned to the accusation, citing a tweet from the @LBRYcom account, which ensures that during the pandemic, “Apple has required our apps to filter certain search terms so that they do not return results. If we didn’t filter out these terms, our apps wouldn’t be included in the Apple Store. Apple may make good products, but they have long been against free speech. On this statement, Musk asked:Who else has Apple censored?“.

Shortly after, he posted a poll asking: “Should Apple publicize all censorship actions that affect its users?“. At press time, the poll was overwhelmingly “yes” to “no.”

As part of his anti-Apple tirade, Musk also cited a tweet from user @WBShairman promoting the game. Fortnite which is a parody of the famous Apple commercial of the 80s.

Shortly after, Musk returned to the accusation: “Apple has also threatened to remove Twitter from the App Store, but will not tell us for what reason.” Immediately after, he uploaded another tweet, this time quoting a @WatcherGuru report claiming that “Apple takes a 30% fee from app developers who make more than $1 million a year in the App Store. Apple’s App Store is the equivalent of a 30% internet tax.” “Did you know that Apple charges a 30% tax on everything you buy through the App Store?

More advertisers are avoiding Twitter

More advertisers are ditching Twitter amid the chaos the social network has experienced since it was bought by billionaire Elon Musk two weeks ago.

Omnicom – one of the largest advertising houses in the world and which represents such brands as McDonald’s, Manzana or PepsiCo— advised its clients this Friday to stop buying ads on Twitter, joining other competitors who have already done the same.

The decision is answered accordingly omnicomHe cited a number of developments in recent days that could have a “severe impact on advertisers,” including the layoffs of Twitter’s security teams, the resignation of several senior executives and the proliferation of accounts using the system’s payment verification system. Musk’s impersonation of companies or individuals.

The firm detailed this in an internal memo published by various US media today, in which Omnicon concluded that the risk to its clients’ brands on Twitter had increased and “A level that most would consider unacceptable“.

Earlier in the sector other giants already They advised their clients to temporarily suspend advertising on Twitter And several major companies have pulled their ads on the platform, particularly because of the uncertainty the social network could bring over Musk’s promises to prioritize freedom of expression over content moderation.

While the world’s richest man has tried to placate advertisers and avoided imposing major changes to moderation, the events of the past few days appear to continue to drive away advertising, his main source of revenue, from Twitter.

(with information from EFE)

Continue reading: