Competition Council“E-Marketplace Platforms Industry Review Final Report” published. The report prepared as part of the industry inquiry on e-marketplace platforms is a survey of consumers who shop online.

in total 1806 As a result of the survey conducted with the participation of the consumers, the factors that the participants pay attention to when doing e-commerce were discussed. One of the main reasons why consumers prefer online commerce instead of brick and mortar stores to buy things is one of the main reasons: “Fair price” turned out to be.

More than 60 percent of consumers prefer online stores because of affordable prices

In the compilation created on the basis of the above-mentioned research, it becomes clear that the main force behind the consumer’s propensity for e-commerce is the affordable price. “save time” and “product offer” followed. According to this, the percentages of reasons behind the users who shopped online were as follows:

• 60.7 percent with an affordable price
• 50.4 percent save time with
• 45.6 percent product variation with

participants of online shopping. to report The reason that emerged among the factors that caused it was that the consumers wanted to buy the product by trying/seeing/touching it. The reasons for users to avoid online shopping were as follows:

• 26.8 percent request to receive by try/see/tap with
• 22.7 percent hassle with returns
• 20.3 percent Concerns about sharing personal data with
• 20.2 percent Worry about not trusting sellers and being misled

When asked which platforms they prefer when purchasing the product, the answer to this question was as follows:

• 76.6 percent e-markets with
• 14.6 percent brand/company website
• 8.8 percent with social media

In addition, it has also been researched that consumers prefer e-marketplaces to buy a product rather than the brand’s website. Accordingly, the reason: 54.5 While it turned out to be an “affordable price” again with

• 44.5 percent with “product variety,
• 38.5 percent with free shipping,
• 36.6 percent reliability and awareness of the market,
• 31.6 percent with the multitude of consumer comments followed.

On the other hand, the percentage of those who read product reviews “always” and “often” before making a purchase 70.5 appeared as On the other hand, the percentage of those who do not read the comments before shopping is only 50%. 2.4 was detected. percent of consumers 53.3While 1% of them said they often buy the product they read the comments for, the percentage is 18He also notes that he always buys the products in question.

It was investigated how the comments about the products influence the consumer’s decision to buy the product.

The survey also identified how comments about a product influence consumer decisions. Thus, the participants

• 46.2 percent“affects a lot”,
• 17.4 percent“affects”,
• 9 percentHe replied “it has no effect”.

In addition, the percentage of consumers 62.4stated that the absence of comments about a product or the seller would greatly influence the purchase decision. Percentage of consumers who are asked how many pages they viewed in search results for a product. 28.4‘s answer was that they only looked at the first and second pages.

In the context of the survey, the most commonly used products by consumers when questioning products ranking criteria also appeared. Accordingly, users

• 39.6 percent‘lowest price’,
• 19.9 percentu “best seller/favorite”,
• 16.9 percentRecommended by your marketplace,
• 15.2 percentof them stated that they searched according to the “highest price” criteria.

However, the percentage of the seller’s participants indicated by the marketplace 33.3It is often preferred by; percentage 43.6It was found that it was sometimes preferred by .

Finally, the percentage of consumers who indicated that they have experienced problems shopping in the market so far. 14.5I stated that this problem is the late arrival of the product, percent 12‘ stated that the product was delivered damaged.

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