Numerous rumors and reports have emerged this weekend that have claimed this Activision Blizzard evaluated players’ interest in cryptocurrencies and NFT products through the YouGov survey to enter this world of unmistakable tokens, which is increasingly present in the gaming market. However, in the end, society does not seem to be interested.
And it’s because the rejection didn’t come from anything less than a direct message from Mike Ybarry himselfthe current president of the company, concluded all the debates with a simple but direct answer: «No one (at Activision Blizzard) does NFT«.
This whole controversy arose as a result of a single question in one of the surveys published by companies last January, in which an attempt was made to find out “What is your studio’s interest in unmistakable tokens (NFT)?” between the player base. However, some employees at the company have already shown that they reject this type of content, such as Jorge Murillo, one of Blizzard’s senior designers, who tweeted in January: «As a developer on the @PlayOverwatch team, I’m completely against NFT and I will fight to make sure they are not integrated into our game«.
The vast majority of developers seem to oppose these practices, as shown in the annual report on the state of the gaming industry published by the Game Developers Conference, which showed how 70% of respondents were “not interested” in entering the NFT market, compared to 21%, they said they were “somewhat interested” and only 7% were “very interested”. In fact, only 1% of respondents admitted to working with these digital tokens.
In fact, although we have already seen some companies like Konami or Ubisoft decide to enter this market, Activision Blizzard is not the first to oppose this market, with many other developers such as GSC Game World or Team17 ending up with the withdrawal. because great and negative pressure from players.
