Fiat Metaverse Store “the world’s first interactive showroom”works in the metastore. Although the store itself is in virtual reality, the Metaverse Store employs a real person.

“For the first time, our customers will be able to discover and purchase the Bocelli New 500 La Prima from the comfort of their home, thanks to an instant, realistic and stress-free human-initiated process. This unique experience will span the entire New 500 model range by the end of 2022.” .

It’s funny that the virtual store is open from 9:00 to 20:00 from Monday to Friday and from 10:00 to 18:00 on Saturday.

Upon entering the store, the Product Genius (what Fiat calls the consultant) greets the customer and together they can examine the car from all angles, learn about its technologies, and the consultant can answer any questions about the car. In addition, the customer can get a close-up view of how the infotainment system works and the different driving and charging modes of the electric car. The customer can customize the model for himself by choosing the body, color, interior and other desired features.

Developed in collaboration with Fiat Metaverse Store, Touchcast and Microsoft.