Spotify is one of many companies that wanted to build a Clubhouse last year. And this is because, although it doesn’t seem very fashionable now, let’s remember that the first half of last year was one of the most commented services, and thanks to its policy of exclusive access via invitations, many people spent a lot of time wishing to have access to the service. In addition, the participation of some celebrities was the icing on the cake, which aroused interest in the service.

Twitter, Facebook, Instagram, Spotify… Everyone wanted to respond quickly to the threat posed by Clubhouse. The most successful case is undoubtedly the case of Twitter Spaceswhile others, such as Spotify’s Greenroom, went unnoticed and that in some cases, such as the Green Room, the service was not only deployed and advertised, but even set a budget to reward certain content on the platform.

Green House, as we told you a few weeks ago, It ceased to be a segregated service and was included and offered from the Spotify application interface itself. It was astonishing that the streaming service initially opted for this modality, with which it was even necessary to create a user account because the login details were independent of the Spotify data. A strange decision which, I say, was revoked a few weeks ago.

While this may seem like an effort to improve the visibility and performance of the service, today we learn from The Verge that Spotify canceled the fund, which was based on the remuneration of the creators in the Green Room. So the initiative has not lasted a year since the fund was announced last June, and what is worse, as we can read in that article, it has never actually paid a single creator.

Something that catches my eye is that Spotify announced this economic fund last June, which coincides with Clubhouse’s move to become a fully open platform. doMaybe it was a marketing event try to attract the creator, in the face of fear that they would jump massively into the Clubhouse? That would explain why now, about a year later, and when Clubhouse shines much less, the time has come to end the campaign to defend against this “threat.”