It looks like the company plans to introduce the new product next year, along with a dedicated operating system and app store. Anonymous sources of the publication reported that the operating system has become a new name. “xr OS”.

what is known

The new name is a hint at the headset’s capabilities in the blueprint. mixed reality. “XR” stands for augmented reality, a term that encompasses both augmented reality (AR) and virtual reality (VR). The first overlays graphics and virtual information over the real world (one person wears glasses and sees the real world and overlaid digital elements), the second is an immersive experience for games and watching videos (one person puts on headphones and does not see inside, only interacts with internal screens) ).

Apple’s market entry sets it against Meta, which is currently betting on the metaverse. The move is also part of Apple’s ongoing quest for “the next big product.” The last such device was the Apple Watch, released in 2015, bringing the company tens of billions of dollars a year.

Mark Gurman of Bloomberg says: Apple’s new headset is different from most current models Companies like Meta and HTC.

• The mixed reality operating system will deliver new versions of core apps like Messages and Maps, and will work with a software development kit that third parties can use to build their own apps and games.
• Recent job postings have revealed that Apple wants to create its own 3D-based “mixed reality world.”
• People familiar with the company’s plans say the device will offer virtual collaboration tools that compete with services like Zoom and Meta’s Horizon Workrooms, and a VR version of FaceTime.
• Apple also appointed the head of engineering for iWork, Notes, and Apple News productivity apps to work on the headset.