Microsoft compares Sony to Blockbuster and catches up with Netflix in innovation
December 7, 2022
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Microsoft’s attempt to buy Activision Blizzard gave birth to a real soap opera which is certainly far from over. As our regular readers will remember, Sony is trying
Microsoft’s attempt to buy Activision Blizzard gave birth to a real soap opera which is certainly far from over. As our regular readers will remember, Sony is trying to stop this operation in every possible way, and their desperation is such that they do not mind resorting to absurd arguments or reducing the competition.
Despite everything, Microsoft is quite calm and, according to the latest information we had the opportunity to see, expects to complete the purchase within the next six months. Whether that prediction comes true remains to be seen, but taking into account the economic possibilities, the potential the Redmond giant has as a company, and the concessions it is willing to make, I think there is no reason to doubt it.
Among these concessions, one of the most important was to guarantee Sony to take over the Call of Duty franchise, the Japanese company’s main concern, for the next ten years on the PlayStation console, but this is not enough for Sony. , and that’s it their only goal is to prevent Microsoft from buying Activision Blizzard.
Brad Smith, vice president of Microsoft, recently stated in an article published in the Wall Street Journal that his company lags behind PlayStation and Nintendo and that it barely has a presence in the mobile gaming sector, and that despite Sony is causing a huge scare between regulators that lack foundations.
The executive is clear that this operation is very important for Microsoft on several fronts, and that mobile gaming is one of them. Activision Blizzard’s purchase will help them get a foothold in this market, and they believe that we are in as important a moment for the world of video games and consoles as they were a few years ago with the rise of Netflix. and the gradual collapse of Blockbuster. Obviously, Microsoft takes on Netflix, leaving Sony in Blockbuster’s position.
Microsoft seeks to innovate in the world of video games and wants to bring to this world the approach that Netflix introduced to the multimedia content market. With Game Pass, it’s taken an important step forward in this regard, although it’s clear that the Redmond company wants to go further and I I’m absolutely convinced that’s what scares Sony, the innovation, the idea of offering many games for a small monthly fee instead of the user having to buy one game for 80 euros. Nobody likes someone reaching into their pocket, and Sony’s reaction is a clear example of that.
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.