IDC (International Data Corporation) released a study last Monday (5) that shows a 5% decline in the Brazilian PC market in the third quarter of 2022.

Despite the decline, albeit modest, in the cost of desktops and laptops, this was not enough to counter the political context and the “economic deterioration” that Brazil is going through.

PC sales fall in the Brazilian market

The Brazilian PC market remained depressed in the third quarter of 2022. During July, August and September, about 2.18 million PCs were sold, down 5% from the same period in 2021 and 10% down from the second quarter of the same year. year. Of the total desktops sold during this period, 585,000 were sold, up 35% from the third quarter of 2021, but not enough to offset a 14% drop in laptops sold at just 1.59 million in the same comparison. Data taken from IDC Brazil PCs Tracker 3Q2022, IDC Brazil study.

According to the study, the results of the corporate market were positive, with a 12% increase compared to the third quarter of 2021 and 1.06 million units sold. However, these positive figures were not reflected in the retail trade, which fell by 17% and ended the period with sales of 1.12 million cars. According to Reinaldo Sakis, Research and Consulting Manager for Consumer Devices at IDC Brasil:this scenario can be explained by the movement of supplies to the government, which, due to the election year, outpaced its purchases, as well as rising inflation and interest rates, which reduced the purchasing power of consumers🇧🇷

In terms of cost, in the third quarter of 2022, the average cost of desktops and laptops decreased and was about the same from 3420 reais and 3470 reais, respectively.

However, even desktops are 2% cheaper and laptops 22% cheaper than in Q3 2021, this decline was not enough to boost sales. 🇧🇷During the quarter, manufacturers took advantage of some tax breaks, a relative improvement in the macroeconomic scenario, and retailers’ aggressive pricing strategy to cut prices and try to improve their performance.“, – evaluates Sakis.

The total revenue from the computer market in the third quarter of 2022 was BRL 7.55 billion, about 23% lower compared to the same period last year.

Second quarter 2022

In the 2nd quarter of 2022, according to IDC Brazil PCs Tracker 2Q2022 by IDC Brasil, 2.28 million PCs were sold, including 511,000 desktops and approximately 1.77 million laptops, an increase of 27% and 8% respectively compared to compared to the same period in 2021. Revenue in the second quarter was 7% higher compared to the same period and reached 8.9 billion reais.

During this period, sales to the corporate market were 1.1 million units, up nearly 41% on Q2 2021, and 1.2 million at retail, down 6% on the same period in 2021.

Finally, in the second quarter, the average price for a desktop computer was around BRL 3,242 and for a laptop at BRL 4,135, which is 1% and 4% lower than in the second quarter of 2021, respectively.

A 5% drop in Q3 is forecast by IDC Brazil to indicate a slight contraction in the PC market for the rest of the year compared to 2021.”The global economic deterioration is putting strong pressure on Brazil, mainly affecting interest rates and inflation. It is also necessary to weigh the context of the election, which mobilizes society and influences the investment decisions of companies.“Sakis says.

Xiaomi will release a mini PC with AMD Ryzen 7 6800H to compete with Mac Mini
The first desktop computer of the Chinese will be presented along with the Xiaomi 13 series.

Source: IDK.

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