It’s been announced and already done, at least in the United States: Disney+ has launched its new ad-supported plan there, while the price of a subscription to the service has gone up. In other words, what was already known and yes, it looks very bad.

Moving on to the data, if until now a subscription to Disney + cost $ 8, this is the price that those who have no problem swallowing will pay from now on four minutes of ads for every hour of content. So we’re talking about an ad-supported plan and not the cheapest ad-supported plan because there isn’t one.

The current subscription price for this service, which is the only ad-free service so far, is increasing by $3 per $11 a month, a price that remains competitive compared to what the competition is offering. At least the competition that plays in the same line of Disney +.

However, notice that this is just the first of the new uploaded videos It is something that everyone takes for granted based on what has been seen in the same competition. Without going any further, plan insurance premium Netflix — the equivalent of Disney+, with 4K content and up to four simultaneous streams — costs $19.99 a month in the United States.

The price increase doesn’t apply to this side of the Atlantic for now, but what’s happening there will be reflected here sooner rather than later, and most likely during 2023, Disney+ will also increase its price in these parts. Subscribe to Disney+ right now in Spain it costs 8.99 euros per month or 89.99 euros per yearso the sum is simple.

All in all, if the price increases to 12 euros per month, Disney+ will continue to be much cheaper than Netflix, which now costs a whopping 17.99 euros per month, and considering HBO Max, which now costs 8.99 euros per month. , its price is expected to increase after the merger with Discovery+ is completed. On the other hand, paying 9 euros a month to put up with advertising doesn’t sound appealing.

Another a priori negative point is that Disney+ is launching its ad plan and raising prices before the gates of 2023, the year Disney’s new CEO is proposing 20% reduction in production in relation to 2022. Of course, it aims to prioritize quality over quantity, but such an attitude on the part of the party does not give much confidence.

The thing is, Disney+, like the rest of the big video-on-demand platforms, continues to lose money trying to get as many customers as possible before the competition falls. In the case of Disney+, it would lose almost 1.5 billion dollars in 2022 alone, and not even breaking the record in the number of subscribers would help mitigate it.