Twitter Blue, which appears to be the main means of improving Twitter monetization for Elon Musk, it will finally be available again from next mondayas reported by the social network v fiber Posted a few hours ago. As you may recall, Musk’s original plan was to offer verified, along with the other improvements that come with Twitter Blue, for a monthly fee of $20 per month. The reactions were clearly more than angry, and while negotiating in a street bazaar in Marrakesh, he haggled and finally offered it for eight dollars a month.

A thousand warnings were useless, that by offering verified only for the payment of a monthly fee, the ban on the unauthorized use of the identifier, which until then served to trust (with reference to its identification) the accounts that had it, was opened. The plan went ahead, and as we could verify, the result was absolutely bizarre, even affecting the share prices of some of the companies that were replaced. Due to the disaster, Twitter was forced to stop hiring Twitter Blue and the subsequent assignment verified.

Additionally, as we said at the time, Twitter Blue could have a negative impact on the social network’s revenue. And it’s because showing less ads added to Apple’s commission on the sale in the application, would reduce the economic benefit of the accounts. And we weren’t far wrong in that analysis, because earlier this month we learned that the return of Twitter Blue was delayed precisely because of disagreements with Apple, both in terms of advertising and already more than the famous 30% commission that it charges Apple for selling through its platform.

we launch @TwitterBlue on Mondays – Subscribe on the web for $8/month or on iOS for $11/month and get access to subscriber-only features including the blue tick 🧵 pic.twitter.com/DvvsLoSO50

—Twitter (@Twitter) December 10, 2022

A few days ago we learned that Apple has returned to advertising on Twitter. which led us to think that the situation between the two tech companies was easing, but the announcement of the reactivation of Twitter Blue comes as a surprise to those in Cupertino, because the price of the service by one cent (from $ 7.99 to $ 8), another three dollars is added if the service is contracted from iOS, the premium the social network intends to offset Apple’s commission.

When the time comes, it will be interesting to check the response of those from Cupertino, because the company usually does not fit this type of event very well. The possible departure of the Twitter application from the App Store was already on the table a few days ago, although it is true that at the time it was like a threat from Musk. If Apple now decides to threaten in this regard and go back to pulling advertising from Twitter, the result could be really negative for the social network.

On the other hand, Twitter Blue will now require a phone number and as mentioned in the thread, there will be a manual verification confirm that the user is who they say they are. If it works right, this method of subscription could eventually mean relief for the compromised social network accounts (and by extension Musk’s), but otherwise, if the promised verification proves ineffective, the situation could get worse. difficult, at least economically.