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Apple could lead the smartphone market, overtaking Samsung

  • December 12, 2022
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The global smartphone market is highly competitive with many major players competing for market share. Samsung is currently the market leader, but a new report predicts that Apple

Apple could lead the smartphone market, overtaking Samsung

The global smartphone market is highly competitive with many major players competing for market share. Samsung is currently the market leader, but a new report predicts that Apple will overtake Samsung in the global smartphone market in the fourth quarter of 2022 due to increased demand for the iPhone 14 series.

Apple is expected to overtake Samsung as the global smartphone market leader in the fourth quarter of 2022, according to a new report from research firm TrendForce. The global smartphone market has been struggling in recent months due to weak demand and economic downturn. In many countries. In the third quarter of 2022, the market decreased by 0.9% compared to the previous quarter, with 289 million units shipped.

Apple is expected to see strong growth in the fourth quarter, with its market share rising to 24.6% from 17.6% in the third quarter. This growth is largely due to increased demand for the iPhone 14 series. On the other hand, Samsung’s shipments increased by only 3.9% compared to the previous quarter and the company is expected to face further contractions due to continued inventory pressure, weak demand and semiconductor shortages. This will affect Samsung’s position in the global smartphone market and allow Apple to surpass it.

Currently 3-5 in the global smartphone market. Chinese OEMs Xiaomi, OPPO and Vivo are also expected to lose their market share in the 4th quarter of 2022. TrendForce predicts that Chinese smartphone manufacturers will face significant challenges in the future due to the shrinkage. Demand for smartphones in China’s domestic market and slow economic growth in India.

Overall, the global smartphone market is facing challenges due to economic downturns and rising inflation in many countries. However, Apple is expected to see strong growth in the fourth quarter and surpass Samsung as the global smartphone market leader.

Company Evaluation (Q3-22) Market share (Q3-22) Expected rating (Q4-22). Expected market share (Q4-22).
SAMSUNG one 22.2% 2 20.2%
Apple 2 17.6% one 24.6%
Xiaomi 3 13.1% 3 12.0%
Oppo 4 11.6% 4 10.4%
in vivo 5 8.5% 5 7.6%

Source: Port Altele

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