The confirmation that the Galaxy S23 family will only use the Snapdragon 8 Gen2 SoC came as no surprise. We knew that Samsung’s Exynos series he was not having his best momentsand after the poor results achieved by the Exynos 2200, it was clear that the South Korean giant has to rethink a lot of things and a lot of work.

The fact is that many rumors began to emerge from this, that they assumed that Samsung would stop designing SoCs and that the Exynos line would die out. These rumors are on track for one thing, and that is that the South Korean giant appears to be moving away from the Exynos brand, but has no intention of ending the development and production of its own SoCs.

In order to understand simply and clearly, according to the latest information, Samsung has reassessed its strategy for return stronger to the SoC market. The company wants to be much more competitive, so it plans to strengthen its development teams, which will work intensively on the development of a new fully customized SoC for mobile devices.

If you’re wondering why Samsung would leave the Exynos brand if it doesn’t plan to leave the SoC sector, the answer is very simple because This brand has suffered a process of exhaustion and wear and tear which put her in a difficult situation. The poor results shown by the latest Exynos chips have affected the image of the brand, which has been associated with preconceived ideas that are not positive.

With this in mind, it is completely understandable and right that Samsung decided to abandon the Exynos brand by making a clean slate. We don’t know the name that the next Samsung Exynos SoCs will have, but we can be sure that they will be based on ARM architecture and that layers of customization will be added to improve performance.

Some resources have been talked about for a long time possible alliance with Google and AMD to develop its next SoC, which makes a lot of sense since Samsung has already worked with both companies. In the case of Google, we must not forget that the Tensor G2 chip used by the new Pixel 7 is made by Samsung, and in the case of the Exynos 2200, we have a chip that mounts a fully customized AMD Radeon GPU.

We’ll see how this Samsung strategy plays out, but I think it’s good news because it will more competition in the SoC sector and will reduce Qualcomm’s dominance. I remind you that MediaTek also went through a difficult phase, which finally came back in a big way with the Dimensity family.